In this episode of The Value Builder Podcast, Heather Ewing, CCIM—founder and CEO of Abstract Commercial Real Estate in Madison, WI—breaks down how marathon training maps to retail brokerage discipline. Heather specializes in restaurant and retail deals, from regional operators to national brands, and explains what actually drives successful openings in smaller markets.

🎯 You’ll hear:

Why restaurant deals are complex—and how pros keep them on track

Tenant vetting that goes beyond the pro forma (credit, cash, behavior)

TI mechanics that work: escrow, lien waivers, abated rent, turnover conditions

Broker vs. landlord roles when capital budgets are heavy

Madison’s growth story—and why timing beats rate-chasing

Connect with Heather:

Subscribe and follow The Value Builder Podcast for more CRE insights every Wednesday.