My guest today is Marc Emmer, president of Optimize Inc., a growth consultancy based in Southern California. Marc is sought after by CEOs as a thought leader on strategy and strategic planning, and has conducted more than 500 strategy sessions. He is also an author and recently released his second book, Momentum: How Companies Decide What to Do Next. Marc has an impressive client roster including Starbucks, CBRE and more than 150 companies.

 In this episode we dive into:

·         The three phases of developing a strategic plan 

·         The common mistakes companies make in their planning process

·         The five prominent strategy topics

·         The importance of clarity regarding mission, values and vision

·         Getting clear on your real problems and deploying the resources to solve them

·         The major factors to consider in scaling your business 

·         The main reasons that businesses fail

·         Why planning is even more important in times of uncertainty

To connect with Marc Emmer

Website: www.optimizeinc.net

Twitter: @marcemmer

LinkedIn: linkedin.com/in/marcemmer/

Facebook: facebook.com/OptimizeInc