The Human Centered Design Podcast (This is HCD) | Service Design & UX

Marc Stickdorn 'Exploring Zoom Levels and understanding Journey Map Ops in greater detail'

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Feb 1 - Journey Map Operations: https://www.thisisdoing.com/courses/journey-map-ops-february-2022

In this episode, Ben MacLaren speaks with Marc Stickdorn (main author of the seminal service design books, This is Service Design Thinking and This is Service Design Doing) about understanding zoom levels and how this related to Marc's framework for Journey Map Operations.


The framework helps teams and organisations work better together to manage innovation projects and bridge between organisational silos. 


  • Doing Design Festival / https://www.thisisdoing.com/the-doing-design-festival

  • Training / https://www.thisisdoing.com

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