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1997 – Toshiba – a member of the DVD consortium – put out the first consumer DVD player on November 1, 1996 in Japan as the SD-3000. After some initial changes (and having to change the DVD region code for U.S. based DVD players), Toshiba debuted two U.S. models – the SD-2006 and the SD-3006.

The SD-3006 had two more analog outputs and a Y-Cr-Cb video out with selector. Both players could run in 16:9 or 4:3 mode, but had to be selected when not in use.  The SD-2006 sold for $599 and the SD-3006 sold for $699.

There are questions as to the first DVD titles available (since it was for sale in Japan Since November). The first U.S. DVD titles included Twister, Bonnie & Clyde and The Mask.