In this episode, host David Abrams is in conversation with Marcie Williams, CEO of RKW Residential. Marcie started her career journey in CRE as a leasing consultant in multifamily, eventually turning her focus to operations where she worked her way up the ranks to her current role as CEO. Marcie was actually encouraged to get into real estate while working as a bartender, and she has never looked back. Her natural confidence and comfort around people have contributed to her industry success. Marcie shares insights from her experience managing over 4,000 homes in planned communities and finding a work/life balance in the hybrid world. Creating community has become RKW’s #1 priority, with residents 70% more likely to renew if they connect with just 6 people in their communities. To achieve this goal, multifamily spaces are evolving to accommodate new use cases and provide more outdoor offerings. While Marcie is focused on meeting the new demands of their core business, she also prioritizes the changing needs of the corporate work environment through the introduction of new programs and activities that keep her team connected. I loved hearing about Marcie’s “hotel industry” training program, inspired by the importance of adopting a hospitality approach in real estate. As Marcie describes, thinking about what people need entirely sums up her job. 

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