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Marcus Höfl, “The Kaiser’s Lieutenant”
Marcus Höfl, a fellow German Sports entrepreneur, for nearly three decades with his own agency MHM, representing German Icon Franz Beckenbauer and several other top sports stars. Great stories from his time Franz Beckenbauer to many other interesting projects and lessons learned as a sports entrepreneur.
Key Highlights
- Growing up in Herzogenaurach, the town of Adidas and Puma – great stories how this little Bavarian town operated under those two powerful brands and owners
- Initially just coordinating everything for Franz – especially leading up to the World Cup in Germany (Beckenbauer was the Chairman of the Organizing Committee)
- Visiting 31 countries who qualified for the World Cup – cris crossing the world
- Red Bull buying Salzburg as first team, MLS team in New York team, etc
- Partnering with Sports Accelerator leAD (Legacy of Adi Dassler) – fill circle to his youth
About
Marcus Höfl is a founder, investor and expert in the international sports industry.
Grown up in Herzogenaurach (Germany) - the hometown of Adidas and Puma - he has always been active in the football industry and shaped the business in various roles and positions on a global scale.
From 2003 to 2006, Marcus was closely involved in the strategy development, planning and implementation of the 2006 FIFA World Cup in Germany.
From 2003 on, Marcus exclusively represented Franz Beckenbauer in all commercial matters, as he owned the football icon’s global personality rights.
As Head of Global Soccer since 2006, he has developed Red Bull’s strategy and commitment to soccer. Thereby he also acted as Member of the Board of Governors of Major League Soccer (MLS) in North America.
Marcus Höfl was also a member of the Advisory Board of DFL Sports Enterprises from 2009 – the organization responsible for the national and international licensing, sponsorship and sale of Bundesliga media rights.
Moreover, Marcus was a co-owner and shareholder of the German Bundesliga club FC Augsburg from 2016 to 2021 and was thereby a Member of the club’s Board of Directors.
He also mediates, develops and leads international sponsorship, consulting and implementation projects for global companies such as Mondelez (sponsorship with the Bundesliga/DFL since 2021), Lenovo (sponsorship with Ferrari and Ducati 2018 & 2019) or Hermes (sponsorship with Bundesliga/DFL 2012 -2017) and further leading clubs and associations from the sports sector such as FC Bayern Munich, Borussia Dortmund, Hertha BSC Berlin and the Bundesliga/DFL.
Marcus Höfl also managed the football World and European Champion Stefan Reuter and the German soccer player of the year 1996, Matthias Sammer as well as the he multiple Olympic Champion in swimming, Franziska van Almsick, the tennis legend Boris Becker, the former alpine skier and three-time Olympic champion Maria Höfl-Riesch (since 2009), TV presenter Andrea Kaiser (since 2012), former world class -Biathlete Simon Schempp (since 2010) and the eight-time world rally champion Sébastien Ogier (since 2015).
Since 2021 he has also represented the basketball professional, NBA player and captain of the German National Basketball team, Dennis Schröder as a manager, primarily in marketing and communication issues worldwide.
Follow us on our social sites for the latest updates
Instagram: https://www.instagram.com/sportsentrepreneurs/
Facebook: https://www.facebook.com/marcusluerpodcast
LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs
Website: https://marcusluer.com
Podcast: https://marcusluer.com/podcast
To get in touch, please email us at [email protected]
Feel Good by MusicbyAden https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: https://bit.ly/_feel-good
Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ
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By Marcus Luer
4.2
55 ratings
Marcus Höfl, a fellow German Sports entrepreneur, for nearly three decades with his own agency MHM, representing German Icon Franz Beckenbauer and several other top sports stars. Great stories from his time Franz Beckenbauer to many other interesting projects and lessons learned as a sports entrepreneur.
Key Highlights
- Growing up in Herzogenaurach, the town of Adidas and Puma – great stories how this little Bavarian town operated under those two powerful brands and owners
- Initially just coordinating everything for Franz – especially leading up to the World Cup in Germany (Beckenbauer was the Chairman of the Organizing Committee)
- Visiting 31 countries who qualified for the World Cup – cris crossing the world
- Red Bull buying Salzburg as first team, MLS team in New York team, etc
- Partnering with Sports Accelerator leAD (Legacy of Adi Dassler) – fill circle to his youth
About
Marcus Höfl is a founder, investor and expert in the international sports industry.
Grown up in Herzogenaurach (Germany) - the hometown of Adidas and Puma - he has always been active in the football industry and shaped the business in various roles and positions on a global scale.
From 2003 to 2006, Marcus was closely involved in the strategy development, planning and implementation of the 2006 FIFA World Cup in Germany.
From 2003 on, Marcus exclusively represented Franz Beckenbauer in all commercial matters, as he owned the football icon’s global personality rights.
As Head of Global Soccer since 2006, he has developed Red Bull’s strategy and commitment to soccer. Thereby he also acted as Member of the Board of Governors of Major League Soccer (MLS) in North America.
Marcus Höfl was also a member of the Advisory Board of DFL Sports Enterprises from 2009 – the organization responsible for the national and international licensing, sponsorship and sale of Bundesliga media rights.
Moreover, Marcus was a co-owner and shareholder of the German Bundesliga club FC Augsburg from 2016 to 2021 and was thereby a Member of the club’s Board of Directors.
He also mediates, develops and leads international sponsorship, consulting and implementation projects for global companies such as Mondelez (sponsorship with the Bundesliga/DFL since 2021), Lenovo (sponsorship with Ferrari and Ducati 2018 & 2019) or Hermes (sponsorship with Bundesliga/DFL 2012 -2017) and further leading clubs and associations from the sports sector such as FC Bayern Munich, Borussia Dortmund, Hertha BSC Berlin and the Bundesliga/DFL.
Marcus Höfl also managed the football World and European Champion Stefan Reuter and the German soccer player of the year 1996, Matthias Sammer as well as the he multiple Olympic Champion in swimming, Franziska van Almsick, the tennis legend Boris Becker, the former alpine skier and three-time Olympic champion Maria Höfl-Riesch (since 2009), TV presenter Andrea Kaiser (since 2012), former world class -Biathlete Simon Schempp (since 2010) and the eight-time world rally champion Sébastien Ogier (since 2015).
Since 2021 he has also represented the basketball professional, NBA player and captain of the German National Basketball team, Dennis Schröder as a manager, primarily in marketing and communication issues worldwide.
Follow us on our social sites for the latest updates
Instagram: https://www.instagram.com/sportsentrepreneurs/
Facebook: https://www.facebook.com/marcusluerpodcast
LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs
Website: https://marcusluer.com
Podcast: https://marcusluer.com/podcast
To get in touch, please email us at [email protected]
Feel Good by MusicbyAden https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: https://bit.ly/_feel-good
Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ
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