By Marcus Luer
4.2
55 ratings
The podcast currently has 99 episodes available.
Gareth Balch, from an inspiring Olympian, with a data driven approach, taking his passion to building Two Circles into one of the hottest digital sports marketing agency from the UK, conquering the world of sports.
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Gareth co-founded Two Circles following a successful athletics career, representing Great Britain in the 800 metres.
Transferring his passion and energy to the business side of sport, Gareth’s first industry experience involved helping sports organizations such as Manchester City grow their commercial revenues, before in 2011 – at the age of 28 – he created Two Circles, an agency for the digital age, borne out of a desire to build direct relationships with sports fans using data.
In the early years of Two Circles, when Gareth was Managing Director, he led the delivery of client work and helped revolutionize the UK sports landscape through a data-driven approach – recognised in 2014 when Two Circles was named Agency of the Year at the prestigious BT Sport Industry Awards.
Since 2015 Gareth has been Chief Executive of Two Circles, his unique style of leadership and infectious enthusiasm for sport, staff and clients providing the driving force for the company’s rapid growth.
Currently Two Circles has a global network of teams working from London, New York, Los Angeles, Paris and Bern with a client base of over 150 of the world’s leading rights-owners including the Premier League, NFL, UEFA, Formula 1 and Wimbledon.
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Our guest Prof. Dr. Sascha Schmidt, a German Sports Business Professor with a McKinsey background. We look into the future of the industry, with his book “21st Century Sports”. We explore the different technologies, how to categorize them and how to create your own tool to better follow the trends and take advantage of them.
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Sascha L. Schmidt is a professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management. At the same time, he is the academic director of "ESBP - European Sports Business Program“ of WHU, ESSEC Paris and Stockholm School of Economics as well as affiliate at the Laboratory for Innovation Science (LISH) at Harvard University in Boston/USA.
He studied economic sciences at the Universities of Essen and Zurich, where he also graduated with a doctorate. At the invitation of Harvard Business School faculty he worked in Boston as a visiting scholar, after which he joined strategy consulting. After several years at McKinsey, Sascha was appointed director of the ICS research program at the University of St. Gallen, and qualified as a professor at the EBS University (habilitation). He then entered into the world of entrepreneurship, building up the activities of recruitment agency a-connect within Germany. In 2011, he returned to academia and founded the Institute for Sports, Business & Society at EBS University. Sascha joined WHU in 2014. In 2019, he was a lecturer at the first MIT Sports Entrepeneurship Bootcamp.
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Marco Balich, the Master of Ceremonies, in the true sense of the word - we explore the exciting world of Marco’s career being involved in creating some of the most memorable moments in Opening/Closing Ceremonies for major sports, cultural and entertainment events around the world.
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Creative Director and Executive Producer with a record number of 14 Olympic Ceremonies and 12 Regional Games credits and several large-scale events produced all around the world.
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Alan Pascoe, former Great Britain Olympian and founding father of Sports marketing in the UK, shares his amazing stories on how he got started, the Athletics events he created, the agencies he build and sold, and many more…
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In 2014 Alan stepped down as President of the CSM Group, the Group he founded, now part of Chime Communications, having put in place the second generation of management to take CSM and its clients onto even greater heights, including Lord Coe who took over his role as Executive Chairman. Alan continues to work as a consultant, offering strategic support with his wealth of experience across the sports and events. CSM is the second world top 3 Sport’s & Events companies that Alan has built, whilst leading the creation of major events and programmes for sports, sponsors and television. Outside of sport he also devised, managed and promoted a medical programme that significantly improved the management of childhood asthma in the UK.
A 3-time Olympian, winning Olympic Silver, triple European Gold, and Commonwealth Gold, Silver & Bronze medals, represented the Commonwealth, Europe and was British Team Captain. Alan started organising and promoting international track and field athletics meetings which continually reset the standard worldwide, and attracted £100’s of millions from delighted sponsors and broadcasters. This led to the creation of world leading events in a variety of sports and activities including ice skating and the Paralympic World Cup, whilst devising successful programmes for sponsors and partners around the world.
Having sold his first Agency Group, API, to Interpublic (to form the founding company for Octogan), Alan formed Fast Track, which then formed the corner-stone to create CSM, which he Chaired and then became Founding President before stepping down to pursue his personal interests. CSM, recently acquired by the Wasserman Group is the 3rd largest Sports & Entertainment Marketing Groups in the world with 20 offices, in c. 13 countries from the US to Abu Dhabi, Hong Kong, Moscow, Shanghai, Rio & Tokyo. Their portfolio includes major involvements in Rugby, Cricket, F1, Basketball and Football etc.
Alan was a Trustee with Sported, currently a Trustee of the London Marathon Foundation, a Board Member & Director of London Marathon Events Ltd., and a Founder of Made by Sport. Alan was Vice-Chairman of London’s successful bid for the 2012 Olympic & Paralympic Games – ‘my proudest moment, as I knew how many lives it would positively impact’.
Alan is currently advising major brands, and Boards on strategy, and hopes to 'make a difference' in the area of the importance of exercise, especially for young people and children, as it relates to both general health, and specific medical conditions.
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Paul Barber, OBE, the CEO of Brighton & Hove Albion FC – from a childhood dream of being a pro-player to a highly successful career across Football from the FA of England, Tottenham (his childhood club) to becoming the CEO of the Year in the Premier League, driving Brighton to new heights (including European Football action) in the most competitive Football League in the world.
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Paul Barber joined the board of Brighton & Hove Albion FC as chief executive in June 2012. In his first season with Brighton, the club secured its highest league position for over 30 years, made the Championship play-offs, enjoyed the highest average attendances in its division, and signed its largest-ever shirt sponsorship agreement, a multi-year deal with American Express.
Paul was named Overall CEO of the Year for England and Scotland, as well as Championship CEO of the Year, at the Football Industry Awards 2013, and won the Sports Executive of the Year at the 2016 International Stadium Business Awards.
Having taken part in three EFL Championship play-offs in four seasons, Brighton narrowly missed out on automatic promotion to the Premier League, by virtue of goal difference, in 2016. A year later, the club achieved automatic promotion to the Premier League and subsequently finished 15th in its first season.
Paul’s career in professional football has spanned close to 25 years, during which time he has held senior positions at Vancouver Whitecaps FC, Tottenham Hotspur FC, and The Football Association.
Paul has served on various committees for the Premier League, The EFL, The FA, UEFA and FIFA, including The EFL’s board and The FA’s Professional Game Board. Most recently, Paul was elected by clubs to be a Premier League representatives on The FA Council. Paul also currently serves as one of The FA’s international ambassadors.
In November 2018, Barber was appointed as the club's deputy chairman following unanimous approval from the board and also became the Premier League's representative to the Professional Game Board, replacing the outgoing Arsenal CEO Ivan Gazidis.
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Peter Draper, a true Yorkshireman with an incredible career in UK sports from UMBRO to Manchester United and many more. We are going all the way back to 1977 and how it all started with the English Basketball Association. Join us for an incredible journey through English sports history.
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Passionate and knowledgeable about sport and the marketing that drives the industry, Peter Draper’s knowledge of the marketing of international football positions him as an expert and sought-after keynote speaker on branding, marketing and customer experiences.
Starting out with basketball early in his career, Peter turned a hobby into a job when he accepted a position with the English Basketball Association in 1977. Promoting major basketball events at international venues including Wembley Arena and The Royal Albert Hall, he soon became adept at knowing how to deliver exactly what sponsors want.
Joining sportswear company Umbro in 1986, Peter was instrumental in building the brand into an international contender and as European Marketing Director, he drove the business to major success until it was sold in 1999. Peter secured contracts with the England and Brazil national teams, Euro 96, Manchester United, Celtic, Inter Milan and Ajax, as well as personal agreements with Pele and Alan Shearer.
After Umbro Peter joined Manchester United as the club’s first Group Marketing Director. He was in charge of the development and implementation of their international sponsor-partner programme, partnership relations and oversaw communications throughout the business.
Non-Executive Director of international creative communications agency IRIS Nation, Peter has also founded his own ‘passion brands’ strategic consulting business Time & Tide.
He works closely with many organisations including The National Trust, Cancer Research UK, The Football Association, The FA Premier League, Haymarket Publishing, Chelsea Football Club and brands such as Smirnoff, Sony Ericsson, Typhoo, Starwood Hotels and Duchy Originals.
Peter is a member of the Advisory Board for various diverse businesses, and he worked with JK Rowling to shape the commercials around www.pottermore.com, the digital home of Harry Potter. He sits as the sport expert on www.krow.com, the creative agency that is working with the BOA/TeamGB on their communications platform and sponsorship programme for Rio2016, and works with Gary Neville and Ryan Giggs on their business, Class of 92.
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Zack Sugarman, deep dive into his 17 years with the Wasserman Group to his current role as Chief Strategy Officer at Demand Sports – an AI powered top-of-funnel lead generation tool for the sports industry.
If you are in sales you need to listen to this.
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Jason Masherah, President of The Upper Deck Company, living his childhood dream, from a young boy trading cards at school to running one of the biggest Trading cards, Memorabilia and Collectibles company in the world – enjoy our deep dive into the world of The Upper Deck Company, the industry and where the business is going.
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Mr. Masherah oversees all day-to-day operations as President of Upper Deck, the premier worldwide sports, gaming and entertainment company. As part of his day to day duties, he is personally responsible for exclusive agreements with Upper Deck’s lineup of corporate partners, licensors and superstar athletes, including Michael Jordan, Tiger Woods, LeBron James, Wayne Gretzky, Marvel, Tim Hortons, CIBC, NHL, NHL Players’ Association and more. Mr. Masherah is also responsible for revitalizing Upper Deck’s memorabilia division, as well as Upper Deck’s gaming division and the launch of Legendary, the award-winning deck building game.
Prior to his appointment as President in 2013, Mr. Masherah served as Vice President of Marketing and Business Development at Upper Deck. Mr. Masherah has been personally credited for several core programs at Upper Deck, ranging from the Yankee Stadium Legacy program in 2008 to the Evolution video cards in 2011 to, most recently, the Upper Deck e-Pack platform in 2016, which plays a significant role in the launch of Upper Deck’s Grandeur Hockey Collector Coins.
Before his involvement with Upper Deck, Mr. Masherah worked for professional sports teams in various roles, including the Cincinnati Bengals and Atlanta Braves. He earned his Master of Business Administration degree from the Kelley School of Business at Indiana University and his undergraduate degree in Marketing from the Eli Broad School of Business at Michigan State University. Mr. Masherah currently resides in the greater San Diego area with his wife and children.
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Andrew Ryan, corporate lawyer turned sports executive, currently Managing Director of FIBA Media, from a small town in Australia to the big wide world of sports including Perform, IOC to FIBA. We are taking a close look into Andrew’s career and the ongoing FIBA World Cup 2023 in Asia.
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As Managing Director of FIBA Media, Andrew leads the 17-year joint venture between FIBA and DAZN which encompasses all production and rights commercialisation (broadcast, OTT D2C and data) for FIBA’s premium events. This includes FIBA’s World Cups and Continental championships (and their qualifiers), global junior events and the Olympic Qualifying Tournaments. FIBA Media has around 25 dedicated staff but collaborates extensively with sales and production teams within DAZN and scales up for events, managing 800+ personnel at the FIBA World Cup 2019. In addition to its core production and commercial activity, FIBA Media houses its own third party marketing division and established the Courtside 1891 digital brand and joint venture with Two Circles.
Andrew was previously the Head of Media Legal and Business Affairs for the International Olympic Committee TMS and was part of the Leaders Under 40 Class of 2020.
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Guy-Laurent Epstein a Football Association veteran and senior UEFA Executive for the past 20 years, shaping European football, the commercial side and beyond. Deep dive into UEFA’s world from Club Football, new National Team competitions, to the growth of the Women’s game and much more. Highly educational and lots of great details you don’t want to miss.
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Guy-Laurent Epstein graduated from Paris IX Dauphine University with a Master in Applied Mathematics & Social Sciences in 1990, and completed his studies with a MBA at ESSEC Business School in Paris, which he obtained 2 years later.
After four years working as a financial consultant for Arthur Andersen, he decided to shift his career towards sports marketing and worked for the 1998 World Cup in France. After that, he joined ISL Marketing where he was in charge of the licensing and merchandising programme for the 2002 World Cup. In 2001, Guy-Laurent joined FIFA Marketing, where he continued to oversee the good development and implementation of the Licensing programme.
He started in October 2002 at UEFA as TV& Sponsorship Manager and became Head of Marketing Activities in December 2004. In June 2005, he created the Media Rights unit which is responsible of the overall sales of the UEFA competitions TV and other media rights, which he managed till March 2010, when UEFA decided to set up a new company – UEFA Events SA - to handle all UEFA’s commercial and event operations. Consequently, Guy-Laurent was appointed Marketing Director of UEFA Events SA and as such, he is responsible for the ongoing development of the marketing and commercial activities, including media and sponsorship, across all competitions of UEFA.
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The podcast currently has 99 episodes available.
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