Our guest Prof. Dr. Sascha Schmidt, a German Sports Business Professor with a McKinsey background. We look into the future of the industry, with his book “21st Century Sports”.  We explore the different technologies, how to categorize them and how to create your own tool to better follow the trends and take advantage of them.

Key Highlights

1. Early days from Uni to his first Consulting gig at McKinsey working in Switzerland, New York and South Africa.

• Athletes and tech impact on them

1. Impact of AI in sports – example scouting , science and art

• Lessons on Customer Engagement from Fan Controlled Football

1. Consumer tech in sports, AI – individualization of content, virtual arena’s, metaverse – Sportsfix white paper example (and learning effect of Amara’s law)

• Physical tech  (robotics, wearables)

• VALUE to:

• Athlete

1. New Football concepts from Kings League (Gerard Pique), Baller League, The Icon League (Toni Kroos)

• Deliver an online experience, streaming, voting, influencers

1. Blending sports, music, fashion, education – edutainment products

• Traditional Football teams entering the space – diversification moves

1. FC Barcelona – new approach in the tech and digital space with Barca Media

• bvb.de/online-course/transformational-technologies-by-borussia-dortmund?cmpscreencustom

1. Sports becoming an Asset Class – new institutional capital coming in – SMRF Capital – new value creation, still in development

About

Sascha L. Schmidt is a professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management. At the same time, he is the academic director of "ESBP - European Sports Business Program“ of WHU, ESSEC Paris and Stockholm School of Economics as well as affiliate at the Laboratory for Innovation Science (LISH) at Harvard University in Boston/USA. 

He studied economic sciences at the Universities of Essen and Zurich, where he also graduated with a doctorate. At the invitation of Harvard Business School faculty he worked in Boston as a visiting scholar, after which he joined strategy consulting. After several years at McKinsey, Sascha was appointed director of the ICS research program at the University of St. Gallen, and qualified as a professor at the EBS University (habilitation). He then entered into the world of entrepreneurship, building up the activities of recruitment agency a-connect within Germany. In 2011, he returned to academia and founded the Institute for Sports, Business & Society at EBS University. Sascha joined WHU in 2014. In 2019, he was a lecturer at the first MIT Sports Entrepeneurship Bootcamp.

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