In this episode, I talk with Margaret Kerr-Jarrett. Margaret is a writer and strategist. We talk about verbal identity, what it is, how to create it and how to make sure it matches with visual identity. 

Margaret Kerr-Jarrett is a writer and strategist who partners with companies and brand & design studios to craft verbal identity, brand voice, and messaging for global clients.Her commercial and personal work has been featured in Its Nice That!, Communication Arts, Bezalel School of Arts & Design, HEAPS Magazine, Apricity Press, and elsewhere.Connect with Margaret on LinkedIn (https://www.linkedin.com/in/margaretkerrjarrett/) or on her website www.margaretkj.com

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