The cereal industry is mainly dominated by four large companies making the barrier to entry high and allowing minimal innovation in the space.

Margaret Wishingrad is changing that with Three Wishes Cereal: a high protein, low sugar, grain free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients.

In this episode Margaret talks about how she came up with the idea, developed the product by validating a need and brought it to market successfully by securing shelf space in large retail stores like Wegmans and Wholefoods. She also talks about some challenges she faced along the way being a women entrepreneur and more…

We hope you enjoy this episode. We'd love to hear from you - so do drop us a line at [email protected]! 

Products by Women is a podcast series that features the women behind innovative, sustainable, ethical and cutting-edge brands and products across industries from fashion to tech and everything else in between. We’ll be talking to women leaders and innovators around the world about how they built and scaled their products and what motivates them and keeps them going!