Upasna is the Product Manager on the E-Commerce team at CNN where she develops and optimizes the technological infrastructure that powers the domain. Prior to her Product Management role at CNN, Upasna worked in SEO and data science for a decade and has architected and managed the organic search strategies for PCMag, Mashable, Ford Motor Company, Valvoline, Mars Corporation, Mars Pet Food, Dr. Pepper Snapple Group, and Kimberly-Clark. She has presented her thought leadership on product and search optimization at major tech conferences across the globe, including the Digital Summit series, INBOUND, SMX Advanced, Conductor C3, State of Search, Data Science Salon, and Advanced Search Summit. One of the highlights of her professional career was in May 2019, when she delivered her TED talk in Dallas, titled “Optimizing for the Next Billion.”