Thinking about selling your business? If you're relying on a standard EBITDA multiple, you're probably leaving money on the table. In this episode, Luke Peters breaks down multiple expansion—how boosting margins and reducing risk can increase both your earnings and the multiplier buyers are willing to pay.

You'll learn:

• Why recurring revenue and consumables drive higher valuations

• How improving from 10% to 15% EBITDA can boost your multiple

• The difference between running a lifestyle business and building a sellable asset

• Simple ways to shift your business model—without reinventing the wheel

If you’re planning an exit in the next 3–5 years, this episode gives you a tactical way to add serious value before you sell.