Margins matter. But how well do you really understand yours?

Our regular panel of retailers - Nick Warrington, Liz Pantling-Jones, Steph Warner and Trevor Scott - gets into the nuts and bolts of profitability and margin.

• What does a 'healthy' margin actually look like?
• Is it better to track margin as one overall number or break it down by product?
• Which is the best way to improve margin - sell for more, buy for less, or reduce costs?
• When you’re faced with a customer budget that doesn’t quite work, what’s the smartest way to adjust a project without damaging your margin?
• Where do margins most commonly slip on a job without retailers realising?
• Where does installation fit into margin management?
• When should you take a lower-margin job to boost cash flow?

Turnover is vanity, but profit is sanity so this is real insight into the most fundamental part of running a business.

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