Margins of Victory

Crakes Media Principal's Patrick Crakes joins Loyola Marymount AD Craig Pintens to dissect the current economic structure of sports media, arguing that the streaming ecosystem provides plus-sum support to an old, declining pay TV system that still pays most of the industry's bills.

00:00 - Introduction

03:39 - How did FOX use winning NFL media rights to build all of FOX's sports programming?

10:33 - Could a streamer disrupt sports media now, similar to how FOX did?

15:20 - How much of realignment is a math problem?

20:25 - How many college football teams actually drive value and ratings?

22:02 - What would the value of those teams be if consolidated into one league?

26:50 - What sports outside of football and men's basketball hold standalone media value?

31:20 - How do you balance revenue and distribution?

37:30 - Who is your favorite athlete of all time and why?

Playfly Aspire President Gil Beverly joins Loyola Marymount AD/Margins of Victory host Craig Pintens to dive into Beverly's experience in sponsorship sales, creating unique experiences and loyalty programs, maximizing ticket revenue and more.00:00 - Introduction01:44 - Start, Bench Trade these famous #4s: Lou Gehrig, Bobby Orr, Brett Favre.03:00 - What does college athletics mean to you amidst all of the change?04:51 - Walk us through college sponsorship sales when you were at ESPN.07:16 - How did you handle leadership transitions with your partners?09:32 - When providing an annual recap for a sponsor, how do you balance analytics with affinity?10:52 - Is listening an underrated thing in sales?13:18 - What was the 22nd Element loyalty program with the Tennessee Titans?17:00 - How do you feel about the secondary ticket market?21:38 - Walk us through how you tapped into the streetwear scene.24:04 - Were you ever able to tap into the bachelorette party market?26:27 - What can schools do when looking at stratification of tickets to maximize revenue?33:44 - Who is your favorite athlete of all time and why?

ACC Chief Revenue Officer Anthony Macri joins Margins of Victory host/Loyola Marymount AD Craig Pintens to share his insights on sport sponsorships and his breadth of experience around sports business, what private equity would look like in college sports, the push to share business data within the league and more.00:00 - Introduction01:58 - How find yourself in a nightclub with Allen Iverson?04:15 - 06:56 - How did your lack of a background in direct sales help you in that role?8:39 - How was your transition from IMG Academy to leading the ASEAN Basketball League?12:21 - How unique were sponsorships for this international basketball league?17:31 - Your next career move was with the Memphis Grizzlies, where you had a ton of success. What was your approach when you first got to Memphis to evaluate partnerships?22:36 - Is there a lesson in not putting a ceiling on your company?24:51 - How are you working with your member schools to establish benchmarks and shared data around sponsorship revenue?30:52 - How will you try to get people on board with this idea?35:20 - Do college sports have a greater, unique affinity compared to other sports?38:30 - What would private equity entering college sports look like and what would you be giving up?42:36 - Who is your all-time favorite athlete and why?

Colorado State Director of Athletics John Weber joins Loyola Marymount AD Craig Pintens on Margins of Victory to dive into the Rams' record football attendance in 2024, Weber's unique path to the AD chair, naming rights, improving the fan experience and much more.

00:00 - Introduction

02:05 - What made you want to step into the AD chair after retiring from the private sector?

04:02 - How unique is Fort Collins?

04:52 - What are the differences between the private sector and athletics now, as both you and your president have come from the private sector?

07:45 - How did building CSU's NIL collective from scratch prepare you for the AD role?

09:38 - How do you envision getting to the full revenue share cap?

12:21 - What are things the Pac-12 can evaluate as it re-emerges as a new league?

14:52 - How are you thinking about media rights as a revenue stream?

18:31 - How does your experience as a fan influence what you want to accomplish?

23:37 - What are the nuances you and your team are working through to prepare for your move to the Pac-12?

24:20 - Are you planning to do anything unique with the court at Moby Arena?

25:08 - What does success look like five years from now?

29:00 - Who is your all-time favorite athlete and why?

Maryland AD Jim Smith joins Loyola Marymount AD Craig Pintens on the first episode of Margins of Victory as he begins his tenure leading the Terps. With a background across the sports business landscape, Smith shares how he is approaching revenue generation as Maryland strives to compete with some of the highest-resourced programs in the Big Ten and the country. Smith dives into his approach for ticket stratification, fan-first pricing he helped implement with the Atlanta Falcons, prioritizing a championship culture and much more.00:00 - Introduction

02:09 - How do you plan on leveraging your experience to generate revenue at Maryland?

05:30 - What are your top priorities early in your tenure?

07:11 - How does stratification of ticket prices allow you to capture the true value of tickets?

09:04 - How do you go about setting prices?

10:29 - Are you also looking at a multi-year pricing approach?

12:13 - Walk us through the fan-friendly concession pricing you worked on with the Atlanta Falcons. Also, what was the financial impact of that decision?

16:42 - How will you leverage your past fundraising experience to engage alumni & donors for Maryland?

19:02 - Would you consider that alumni relationship comparable to a season ticket holder?

20:38 - How do you create more awareness of student-athletes' brands so they can capture more NIL dollars?

22:21 - How do your Deputy AD hires, Joe LaBue and Diana Sabau, support your vision for what Maryland can be?

24:52 - What initiatives did you pitch to the search committee when going through the hiring process?

29:00 - Who is your all-time favorite athlete and why?