Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy. Over a twenty year career, she has consulted in a wide range of industries. Margot is the author of Content Strategy at Work and of a new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, which is the subject of our conversation today.

Show notes

• Appropriate, Inc.
• @mbloomstein on Twitter
• Timberland
• Publicis Sapient
• Trustworthy: How The Smartest Brands Beat Cynicism and Bridge The Trust Gap by Margot Bloomstein
• Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them by Ethan Zuckerman
• Gartner
• Edelman
• Crutchfield
• gov.uk
• Mailchimp
• Black Lives Matter
• Banana Republic
• Indiebound
• BookShop.org

Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.