<p>Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive business growth.</p>

Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive business growth.

Maria Scheglakova, Marketing Director EMEA, Pubmatic

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

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Maria Scheglakova, Marketing Director EMEA, Pubmatic

Maria Scheglakova, Marketing Director EMEA, Pubmatic