“It’s not just about the work you do, it’s about the people you impact.” - Mark Arnold

Thank you for tuning in to episode 74 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.

In the midst of a crisis, it can be difficult to balance member’s immediate needs with the long-term plans and goals for your brand. To discuss this challenge and more, I sat down with Mark Arnold, Founder and CEO of On The Mark Strategies and long-time contributor to CUInsight. Mark and his team have a ton of experience helping credit unions across the country align their marketing and strategic planning efforts with their values to build trust and relevancy in their community. 

During our conversation, Mark shares some important themes he thinks credit unions should keep in mind when communicating with their members and teams. We also discuss why Mark believes marketing will never be the same following COVID-19, and what credit unions should be doing to build a brand that’s “consistent, clear, and unique” going forward. His recommendation is to start by writing down what makes your credit union different in six or less words. 

Mark and I also talk about his path to starting his own business and some of the difficult career decisions he had to make along the way. He shares that leadership can get lonely, which is why it’s important to build a network of people you can tap into for advice and more. We also chat about mentors, a typical workday, and Mark’s love of running. 

As usual, we finish with the rapid-fire questions, where we learn that Mark wanted to be a writer when he grew up. He also tells us about the first time he got into trouble as a child, the books he thinks everyone should read, and that his dad is the person he thinks of when he hears the word success. You don't want to miss this episode!

Find the full show notes on cuinsight.com

Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Mark:
Mark Arnold, Founder and CEO of On The Marks Strategies
[email protected]
www.markarnold.com
Twitter | LinkedIn