Jennifer Hill interviews author, speaker & consultant, Mark Perna, about his new award winning book “Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations.” Mark offers suggestions to employers on how to connect their Generation Y & Generation Z staff to their passion and their purpose. He emphasizes the importance of helping these generations understand what “lifestyle” they want to pursue and how that aligns with the career they are choosing.

markcperna.com/book/

Mark C. Perna is the founder and CEO of TFS, a full-service strategic communications and consulting firm whose mission is to share and support every client’s passion for making a difference. Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people.

After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap. Parents, schools, districts, businesses, and state organizations across North America have successfully used Mark’s best practices, including the TFS Education with Purpose® philosophy and Career Tree® strategy, to connect more effectively with the younger generations. A dynamic and motivational public speaker, Mark frequently delivers keynote speeches at national and statewide events and spoke at Harvard University by special invitation.

At TFS, Mark heads an energetic team of talented professionals who share his vision of making a bigger difference in education and workforce development. TFS partners with schools, districts, businesses, and state organizations of all sizes nationwide to help them experience significant gains in enrollment, engagement, retention, and performance rates.

Mark has published numerous articles in national publications and interviews frequently on radio shows, television, and podcasts. His award-winning bestseller, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, was written to help educators, employers, and parents understand Generations Y and Z and inspire them to greater performance in all areas of life. Find out more about Mark and his work at MarkCPerna.com.