Mark Fisher on Time Management, Leadership and Evolving Your Fitness Business

As fitness business owners, we all struggled during COVID – but some gym owners definitely paid a steeper price than others.

While many of us were shut down 3, 6 or maybe even as long as 9 months – what would you do if you were forced to close your gym for 18(!) months?

How would both you – as well as your business – have to grow and evolve during that time?

Well if you’d like to know the answer, today’s guest is going to answer that very question!

Mark Fisher is the co-founder of Business for Unicorns. BFU offers coaching and courses to help great humans become successful gym owners.

Mark is also the co-founder of NYC’s wildly eccentric Mark Fisher Fitness.

And his newest company, Unicorn Wellness, is an investor in an emerging fitness franchise brand Alloy Personal Training.

So in this episode we’re going to talk about what it was REALLY like to run a gym during a pandemic, along with time management and business tips to help every trainer or coach be more successful.

At the end of the day, the most important thing is are you receiving a total owner compensation that’s somewhere between 20 and 40%? – Mark Fisher

This Week on the Physical Prep Podcast:

* What’s new in Mark’s world since he was on the show 5 YEARS ago!

* What is was really like to own and operate a gym in New York City during COVID.

* The lessons he learned during the pandemic, and how he evolved his business to keep it running.

* What Mark means when he talks about “creating a business that allows you freedom via leadership.”

* How things have evolved between Mark’s online and offline businesses over the past 3-4 years.

* The BIGGEST time management mistakes that trainers make – and how to address them.

* How to keep more of your hard-earned money as a trainer or coach.

* Why Mark is making a concerted effort to grow his YouTube channel – and why becoming an “influencer” is definitely not the goal!

* Leveraging social media in a way that feels real and authentic to you – without burning yourself out in the process.

* A really fun lightning round where we talk about how I inspired Mark to get into fitness full time, the Burning Man experience, what becoming a dad has meant to him, and so much more!

Connect with Mark:

* Mark’s Website

* Business for Unicorns Website

* Mark’s YouTube Page

* Mark’s Instagram

Related Links:

* Mark Fisher on Unicorns, Ninjas and Business Success

* How Much Should a Gym Owner Make Webinar

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