If you've ever needed an office for a new company, you might have gone to a company like WeWork. If you were looking for a retail space, an intriguing option is  Fourpost, a company taking something that is commoditized and turning into something that is elevated and transforming it by integrating content, customer experience, and what looks like a white glove, plug and play retail opportunity.

CEO and Founder Mark Ghermezian, who’s deconstructing the retail space into a kind of incubator for brick and mortar, shares how Fourpost looks at creating experiences, seeks out innovation, and why this model could play an important role in the next generation of physical retail.

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