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Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.
https://www.trinityp3.com/2018/12/important-use-of-brand-story/
5
77 ratings
Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.
https://www.trinityp3.com/2018/12/important-use-of-brand-story/
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