In this week’s episode of the SIMPLE brand podcast, I talk with Mark Miller, author of Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage.

Mark’s the Vice President of High Performance Leadership with Chick-fil-A. And Mark’s the author of 11 best-selling books including his latest Wall Street Journal bestseller - Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage.

Some of the topics we discuss include:

• The three rules that go into creating a high-performance culture
• Why leaders shouldn’t worry too much about how they define their vision, mission, and purpose
• The simple test to know if you have defined your team’s aspiration well
• The value of recognizing reality and comparing that to your culture aspiration
• How to ensure your people can clearly articulate your culture values
• What Alexander the Great teaches us about modeling values to your people
• The right way to use storytelling with your people
• How to discern and remove toxins from your organization
• Be grateful that there’s no finish line to developing and adapting your culture

RESOURCES FROM THIS EPISODE:

Mark’s site - leadeveryday.com

Mark’s book - Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage

Mark’s book - Smart Leadership: Four Simple Choices to Scale Your Impact

Mark’s book - Win the Heart: How to Create a Culture of Full Engagement