James from Rockbridge Flooring & More joined Mark Potter this morning to talk about rugs.

Jim Bresnahan gave his final local newscast today on 96.7 3WZ and Big Dawg 100. Jim has spent the last 40 years as the voice of Rockbridge County. While he will still be with us as a sales representative, Jim decided he wanted to "sleep in" from now on.

Thanks Jim for all you have done to keep our community informed!

Adelaide joined Mark Potter in studio and they talked about everything except for the weather. Want to have your kid be the Weather in the Wild Weather Kid? Go to 3wzfm.com and get them registered.

The Weather Kid is sponsored by the Virginia Safari Park.

Coach Ashley Ingram and defensive line coach Hakeem Yaya joined Mark Potter at Devils Backbone in Lexington to talk about Samford and look ahead to Mercer.

The 3WZ studio was filled with the great team from the School Based Health Centers from Rockbridge Area Health Center.

Coach Ashley Ingram joined Mark Potter to talk about Davidson and look ahead to Samford.

Esme Prada from Lexington was our first Weather in the Wild Weather Kid on 96.7 3WZ. The 8 year old 3rd grader did a great job co hosting the 7 o'clock hour with Mark. Go to 3WZfm.com to get your 2nd thru 7th grader entered into the drawing to be a weather kid. Thanks to the Virginia Safari Park for sponsoring our weather in the wild weather kid!

Laura Becker and Lidia Jarvis from the Rockbridge Area Health Center Perinatal Hub joined Mark on the Morning Show to introduce the new program.

VMI Football Coach Ashley Ingram joined Mark Potter at Devils Backbone Outpost Tap Room and Kitchen to talk about Idaho State and look ahead to Virginia Tech.

Mark Potter and VMI Head Football Coach Ashley Ingram kick off the 2026 Football season with the first Tactical Timeout of the season.

Join us at Devils Backbone Brewing Outpost Tap Room and Kitchen every Monday night from 7 to 8 pm. Can't make it out? Then listen to 96.7 3WZ and online at 3wzfm.com