In today’s episode, host Tyler Chisholm is joined by Mark Radha, Chief Brand Economist at Strata Insights, to discuss the changing ecosystem of brand economics and how to generate real value. We dissect the role of the modern CMO and the pivotal shift towards equipping marketing leaders with robust skills to navigate evolving KPIs and build credible value in organizations. Mark also peels back the layers of brand ecosystems and emphasizes the significance of cross-functional learning to bridge the gap between CFOs and marketing teams.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Mark Radha’s LinkedIn: https://www.linkedin.com/in/markradha

Strata Insights’ Website: www.stratainsights.com 

Strata Insights’ LinkedIn: https://www.linkedin.com/company/stratainsights

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing