LANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further.

Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing.

Find out more on the Mini MBA here at https://mba.marketingweek.com/

https://www.trinityp3.com/2018/11/mastering-marketing-principles/