Mark Shapiro, President and CEO of the Toronto Blue Jays, shares how to create and cultivate a winning culture. With 27 years of Major League Baseball experience and two Executive of the Year awards on his resume. Mark has developed the mindset that "culture is our strategy". He walks us through what makes up the Blue Jays core values and how his team came up with their mission statement "Get Better Everyday". Mark stresses that connection, trust, awareness, prioritization, and hiring are the pillars that give his organization the foundation to thrive.