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The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased traffic and various restrictions. As many look to get back to some sense of normal, CIBC, one of Canada’s “big five” financial institutions is stepping up to help local restaurants through what is a tough time for many. 

CIBC has a long history of helping clients, communities and businesses prosper, dating back to Canada's confederation in 1867. It has since worked to be a trusted advisor, assisting individuals with their finances, while offering a superior level of experience and well-established programs for their clients.

Loyalty360 spoke with CIBC’s Mark Swartz, senior director of consumer cards, and Natalie Nah, senior director of client engagement, to learn more about the brand’s Revival Rewards program that ran through August 4, and overall customer loyalty and experience strategy.