When it comes to advertising operations, Mark Verone has "been there, done that" across a range of industry leading brands including Gogo, Orbitz and iHeartMedia.

Today, he's a sought after marketing operations and technology advisor on topics relating to streaming entertainment and media apps, marketing vendor management, and performance marketing, just to name a few.

Mark's work supported expansive growth from $235M to $835M over tenure with Gogo, from $685M to $765M at Orbitz, and from $1.5B to $8.9B at Clear Channel (iHeart).

In this episode, Mark shares lessons learned throughout his career, including the traits he looks for in new hires, why he uses agile to manage his teams, and what he's learned about being an effective leader.