In continuation of the conversation sparked by a recent viral post on Instagram, Reagan invites Sam Jacobson, owner of Ideaction Consulting, onto the podcast to further dissect the market correction we are experiencing in the wedding and event industry. How did we get here, what are some of the contributing factors, and what are some habits that need to be reevaluated? The two dig deeper into what this looks like from a planner's perspective, important things for vendors to keep in mind, and what possible solutions may look like. Reagan and Sam are ripping the bandaid off of the conversation that has been whispered about for the last several months in the name of industry awareness and overall improvement. Together we can overcome and do great things!

For more on Ideaction Consulting, visit their website, follow along on Instagram @ideactionconsulting, and listen to their podcast Own Your Business.

Keep up with Reagan Events on instagram @reaganevents and online at reaganevents.com.