Author of Do It! Marketing David Newman unpacks the powerful idea of marketing eminence, the ability to become the first, most trusted choice in your category without shouting for attention.

Drawing from David's new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from "how-to" content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use immediately in your next podcast interview to create magnetic messages, repel poor-fit clients, and monetize your expertise with authority and impact.

Timestamps From This Episode:

[02:10] Getting noticed in a noisy AI world

[11:25] Contrarian thought leadership vs being objectionable

[19:45] The value of rejection and differentiation

[25:25] Three pillars of market eminence content

[30:52] The top 5% - Mavericks and market leaders

Resources From This Episode:

MarketEminence.com

DoItMarketing.com

InterviewValet.com