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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, an... more
FAQs about Market Proof Marketing:How many episodes does Market Proof Marketing have?The podcast currently has 162 episodes available.
December 21, 2023Ep 317: The Vibe SessionIn this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to discover who your audience is and the importance of catering to them and no one else. Kevin shares his disdain for programmatic advertising and educates the group on “The Vibe Session '' which is a term for when we’re not necessarily worse off but we feel like we are. Jackie urges that when using incentives sales teams need to remember that homes are a luxury item and should be treated as such....more1h 4minPlay
December 14, 2023Ep 316: Re-Prioritizing The ConsumerLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone...more1h 4minPlay
December 14, 2023Ep 316: Re-Prioritizing The ConsumerIn this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone who is underperforming before you tell them their position isn’t a good fit?” and they unpack scenarios around that situation. Kevin shares his opinion on builders including more information and specifications about homes on their website which lead the three into a deep, deep rabbit hole....more1h 4minPlay
December 07, 2023#1 - 2023 Online Sales Secret Shop ResultsBe sure sure to like and subscribe on your favorite platforms! Welcome to the first podcast episode of Online People Talking withJen Barkan! In this episode, Jen is joined by Mike Lyonand Jessie Suggs. Jen explains the choice to turn OPT from being a l...more36minPlay
December 07, 2023Ep 315: Strategize vs AnalyzeLike and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin! The team discusses the different tools we use day to day and how often we dont use them to their full potential and instead...more49minPlay
December 07, 2023Ep 315: Strategizer vs AnalyzerIn this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin! The team discusses the different tools we use day to day and how often we don’t use them to their full potential and instead turn to something else. They talk about how problems and mistakes build up at corporations and no one does anything about it until it’s too late and how we need to “stop licking the paw” and address the issues. The team also talks about the difference between a person who is good at analyzing vs someone who is good at strategizing....more49minPlay
December 06, 2023Guest Episode: Getting to Know Forward Commitments with Brock WorthenMarket Proof Marketing Guest Ep: Getting to Know Forward Commitments with Brock Worthen In this episode,Kevin Oakleyis joined by Brock Worthen the president of Intercap Lending Inc! Kevin has noticed confusion surrounding some builders offering forwa...more32minPlay
December 06, 2023Guest Ep: Getting to Know Forward Commitments with Brock WorthenGuest Episode: Getting to Know Forward Commitments with Brock Worthen...more32minPlay
December 02, 2023Ep 309: Killer CaffeineIn this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The team discusses marketing blunders that, despite going through many hands, still lead to a miss… or fatality. They stress the importance of doing marketing research beforehand for the success of a new community and how the littlest detail can make the most impact. Together they agree you should NOT focus only on one metric but do your own research and find other metrics as well as look into the numbers yourself....more45minPlay
November 30, 2023Ep 314: RoadblocksMarket Proof Marketing Ep 314: RoadblocksDue to Thanksgiving,Kevin Oakleytakes on this episode alone! He covers the three main roadblocks that marketers face as they grow in their leadership ability. You can read a summary of each roadblock below:Str...more19minPlay
FAQs about Market Proof Marketing:How many episodes does Market Proof Marketing have?The podcast currently has 162 episodes available.