The efficacy of a market research study hangs on the knowledge of its survey respondents, subjects, and focus group participants.

Clearly, research teams should invest in recruiting study respondents that are qualified to bring insight to the business problems in question. It's only logical. Otherwise, why bother with a research project at all?

Yet, time and time again, researchers, settle for a poor sample.  Partly this is due to the promises that panel firms make, promises that rarely come true.

But there is a solution.  It just takes time and effort.  And that's the subject of this podcast.

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