Dr. Maria Blekher. is the founding director of the innovation lab and a Clinical Associate Professor at the Sy Syms School of Business, Yeshiva University

I wanted to interview Maria because the topic she teaches - an innovation lab and applied market research are topics that are exactly at the intersection of practical and theoretical.

The topic of teaching students at universities these skills, and the challenge of teaching theoretical knowledge in a way that can be applied is something that I’m incredibly interested in and her experience can shed a fresh perspective on what works and what doesn’t.

From here to there we discussed why market research is so important but easy to get wrong and the difference between Israeli and American university students.

Dr. Blekher's 'Go to' resources for market research:

1) Applied Market Research on Alpe Audio

2) The Right It: Why so many ideas fail and how to make sure yours succeeds

3) The Mom test 

4) The Mom Test book club on Alpe Audio

We also mentioned this discussion I had with Dr. Luke Hobson: Primer on Instructional Design with Dr. Luke Hobson

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