Yngve Mikkelson is looking at the decision-making processes of physicians and how these have an impact on the pharmaceutical industry.

Cranfield research pinpoints some specific do’s and don’ts for sales people and sales leaders: measure sales success, not just in terms of the deal, but in terms of moving the sales forward; unlearn previous bad behaviours linked to hard selling; be flexibile and adaptive; train and develop to listen to the customer, not just to deliver the sales pitch.

Steve Macaulay talks to Professor Malcolm McDonald about his book "Marketing Accountability"

Steve Macaulay talks to Professor Malcolm McDonald about his book "Creating Powerful brands"

Steve Macaulay interviews Malcolm McDonald about his book "Marketing Due Dilligence"

A reaction to the first TV debate with the three party leaders, Gordon Brown, David Cameron and Nick Clegg.

Paul Baines gives a critique of the latest election posters from Labour, Conservatives, Liberal Democrats and the UK Independence Party.

Sir Robert Worcester, founder of MORI, discusses the future of public opinion and market research with Paul Baines.

Some sales behaviours are much more successful than others. Lynette Ryals discusses the implications of research that shows significant potential to improve results.

Dr Stan Maklan looks at the takeover of Cadburys by Kraft & argues that this is another example of deskilling Britain