In this episode of the Market Your Clinic podcast, Michael Melamed shares his journey from being a physiotherapist to becoming the successful business owner of a2z Health Group. He discusses the challenges and triumphs of expanding his practice, the importance of hiring the right team, and the strategies he employs to attract new patients. Michael emphasizes the significance of planning, the right digital marketing strategies, maintaining relationships with referral sources, and fostering a positive team culture. He also reflects on his transition from practitioner to business owner and the importance of mindfulness in managing stress and clarity in decision-making.

Links:

https://www.instagram.com/a2zhealthgroup/

https://www.instagram.com/marketyourclinic/

Takeaways

• Planning ahead is crucial for business success.
• Trusting your gut feeling is important in decision-making.
• Effective marketing strategies are vital for attracting new patients.
• Maintaining relationships with doctors is key for referrals.
• Word of mouth remains a powerful marketing tool.
• Hiring the right people is essential for team culture.
• Balancing business responsibilities with patient care is challenging.
• Mindfulness practices can enhance mental clarity and stability.
• Creating a cohesive team culture across multiple locations can be tricky.

Chapters

00:00 From Physio to Business Owner: Michael's Journey
08:45 Building AATZ Health Group: Expansion and Challenges
17:20 Hiring and Managing a Diverse Team
19:05 The Importance of Gut Instinct in Hiring
21:51 Maintaining Culture Across Multiple Locations
23:37 Effective Marketing Strategies for Physiotherapy
25:42 The Role of Word of Mouth in Patient Acquisition
28:29 Streamlining Admin Processes for Lead Management
32:17 Key Drivers of Growth and Success
34:12 Balancing Business and Clinical Roles
35:30 Daily Practices for Mental Clarity

Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat

In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her clinical practice and clinic ownership, emphasising the fulfillment she finds in educating the next generation of physiotherapists and helping other amazing businesses grow. 

Links: 

https://www.instagram.com/marketyourclinic/

https://www.instagram.com/learningphysiotherapy/

https://www.marketyourclinic.com.au/

Takeaways:

• Gabbie started her entrepreneurial journey with an online education company, Learning Physiotherapy. Social media played a crucial role in the success of her first business.
• There was a significant gap in healthcare-specific marketing agencies.
• Market Your Clinic focuses on authentic, evidence-based marketing for clinics.
• Gabbie's experience as a physiotherapist informs her marketing strategies.
• The challenges she faced as clinic owners trying to attract new patients.
• Her top marketing insights for clinic owners looking to grow their business.
• Social media is crucial for showcasing company culture.
• Expanding into the wellness and beauty space.
• Client goals dictate the marketing strategy employed.
• Budget considerations are crucial in planning marketing efforts.
• Organic social media can establish authority in the community.
• Paid ads are effective for immediate patient acquisition.

If you’ve ever wondered how Market Your Clinic came to be—or need inspiration for your own business journey—this is an episode you don’t want to miss! 

In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership and the importance of networking and referrals in growing his practice. He also shares insights into content creation and the balance between personal and clinic branding.

Links
www.marketyourclinic.com.au
https://www.instagram.com/theflexingphysio/?hl=en
https://www.instagram.com/theflexingphysioclinic/?hl=en

Takeaways

• Transitioning to private practice helped him build confidence as a new grad.
• Opening his own clinic was a daunting but rewarding experience.
• Social media has been crucial for marketing and building his brand.
• Creating engaging content is key to capturing audience attention.
• Dan emphasises the importance of showing his face in videos for brand connection.
• Networking with local gyms and events has helped him gain visibility.
• Referrals from GPs can significantly impact clinic growth.
• Balancing educational content with humor is essential for social media engagement.

Chapters
00:00 Introduction to Uncle Dan and His Journey
03:13 The Path to Becoming a Physiotherapist
05:36 Transitioning from Employment to Clinic Ownership
08:36 The Experience of Opening a Clinic
11:13 The Role of Social Media in Marketing
13:51 Content Creation Strategies
16:40 Engagement and Community Building
19:03 Navigating Relationships with Referrers
21:52 Balancing Marketing and Patient Care
24:50 Reflections on Growth and Future Plans
33:02 Priorities in Business
46:56 Where to from here?

Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat

In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value of sleep, and the resources that have influenced their success, as well as what has and hasn't worked for them from a marketing perspecitve.

Links:
https://www.instagram.com/marketyourclinic/
https://www.instagram.com/onetribe__/
https://www.instagram.com/concrete.newcastle/

Key Takeaways:

• Community is the biggest strength of One Tribe.
• Making fitness fun is essential for engagement.
• Aging population is a key demographic for gyms.
• Marketing strategies need to be tailored to the audience.
• Wellness and recovery are crucial for gym members.
• Building a strong culture is vital for retention.
• Investing in quality sleep enhances performance.
• Learning from others is essential for growth.
• Trial and error is part of effective marketing.
• Trust in your team is fundamental for success.

Chapters

00:00 Introduction to One Tribe Gym
02:10 Growth and Community Building at One Tribe
06:14 Philosophy of Fun in Fitness
07:28 Targeting the Aging Population
11:08 Marketing Strategies and Challenges
15:16 Lead Generation and Conversion Rates
17:19 Demographics and Gym Culture
19:22 Reviving Concrete Gym
22:43 Navigating Financial Challenges in Business
24:14 Building a Strong Team and Community
28:44 The Importance of Movement and Recovery
30:26 Marketing Strategies and ROI in the Fitness Industry
36:31 Daily Habits for Optimal Performance
40:18 Learning from Others and Setting Goals

Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat