Not all the time do you hear a dedicated wordsmith successfully launch as a leader – and our latest marketing expert in the spotlight is a living embodiment of that: passionate writer turned strategic leader Dabs Castillo, who is the current co-managing director of one of the leading PR and digital communications agencies in the Philippines, M2.0 Communications.

Dabs have long assumed senior leadership positions at the agency, but his directorial role came at a time when the world was struck with a threatening virus – talk about double the challenge, double the pressure.

Having “stringing words together” as a passion, Dabs has set out to be a full-fledged storyteller for brands – find out how the once energetic and ardent “racketeer” finally found his stable place in the world of marketing – and more.

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

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