Marketing technology promises to bring us closer to our audiences, but executing true personalisation is easier said than done.

To figure out how to get it right, we sat down with EtonHouse International Education Group’s Group Chief Marketing Officer, Bipasha Minocha, for a deep dive into How scaling personalisation starts with empathy, not automation.

Bipasha pulls back the curtain on what it takes to build hyper-personalised campaigns that actually resonate. From mapping out complex customer lifecycles to choosing the right platforms that support genuine connection, she shares the exact strategies helping EtonHouse stand out in a crowded, noisy digital ecosystem.

If you’re tired of generic marketing and ready to build a tech stack that drives real loyalty, this is one episode you can’t afford to miss.

🎧 You can also watch the interview on YouTube – https://youtu.be/gAHADCeLnCI?si=RVD2M7uo5axeqeQf⁠

#WhatsNEXT2026⁠ ⁠#MarketingTechnology⁠ ⁠#Personalisation

In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.

Sam shared his take on key industry shifts, the trends shaping Asia-Pacific, and how Teads is building towards its vision of becoming the platform for the premium open internet.

Watch the full interview on YouTube – https://youtu.be/e-3BWxI0lGE

#WhatsNEXT2025 #DigitalAdvertising #MarketingInnovation

In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Watch the interview to discover how AI-powered chat and messaging tools are helping brands deliver faster, smarter, and more personalised experiences across every touchpoint.

You can also watch it on YouTube - https://youtu.be/4m3_bDlHqQQ

#WhatsNEXT2025 #ConversationalAI #CustomerExperience

In this episode of What's NEXT in Marketing: Interviews 2025, we talked to Quantcast's Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.

Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

You can also watch this on YouTube: https://youtu.be/AnSXxTf3XMA

#WhatsNEXT2025 #ProgrammaticAdvertising #APACMarketing

In this episode of What's NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.

Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

#WhatsNEXT2025 #AIinMarketing #ProgrammaticAdvertising

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC's Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and improve customer experience.

Watch the video version of this interview here: https://youtu.be/2dQ4iv1vYXA

#AI #automation #omnichannel

Exploring the Future of Digital Advertising with AI | Insights from Teads' Marc Zander

Join us as we dive into the world of digital transformation and the innovative technologies shaping the new era of contextual advertising! In this episode of What's NEXT Interview Series, we explore emerging trends in the advertising landscape and how Teads is at the forefront of leveraging cutting-edge AI to maximise marketing effectiveness.

You can also listen watch this episode on YouTube: https://youtu.be/H5mHki9DgFw

In the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry.

In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity.

In another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast, joined us for a discussion on AI in Marketing.