MARKETECH APAC Podcast

In another episode of the ‘Empowered Women Series 2023’, Simone Tam, group and creative CEO at Dentsu Hong Kong, shares her journey and contributions to the advertising industry.

#WomenInAgency #Innovation #WomenLeaders

Part of the ‘Empowered Women Series 2023’, this episode with Sybil Ng, account director at Quantcast, reflects on her award and the challenges of leadership in the industry, emphasising trust, collaboration, and empowering team members. She discusses women's representation, advocating for barrier-free environments, and internal initiatives.

#WomenInTech #Innovation #WomenLeaders

In this episode of the What's NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.

Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-how-carousell-media-group-drives-continuous-evolution-in-the-retail-media-space/

In our third episode of What's NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club's head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey.

----

Send in a voice message:

https://podcasters/spotify.com/pod/show/marketech-apac/message

In our next instalment of the What's NEXT 2023 Interview Series, we have tapped healthcare services provider Zuellig Pharma to explore further its most meaningful digital transformation journey amidst the pandemic. Zuellig Pharma's head of product & engineering, digital & data solutions, Preetham Nadig, talked about the company's B2B operations, the expectations of consumers, the benefits of digital transformation, and what's NEXT for Zuellig Pharma.

Read more about the interview here - https://marketech-apac.com/whats-next-interview-zuellig-pharmas-preetham-nadig-discusses-elevating-digital-experience/

#WhatsNEXT2023 #digitalexperience #B2B⁠

As part of our What's NEXT 2023 interview series, we have invited influencer marketing creator platform, Vamp and computer software giant Adobe to discuss how marketing leaders see the platform of influencer marketing evolving as we enter a year that will undoubtedly bring new challenges and opportunities for marketers.

Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-giving-creative-freedom-to-influencers-could-actually-surprise-marketers/

#WhatsNEXT2023 #influencermarketing #marketing

At a time when travel is regaining momentum post-pandemic, Shangri-La, the global hospitality brand, reintroduces its loyalty programme with fresh new branding and novel lifestyle offerings.

Our top story for the month is Home Credit Philippines, the consumer finance company that recently launched a targeted on-air radio program for financial literacy.  

Sheila Paul, the CMO of the company, sat down with us for an interview to share with us the rationale and the objective of the 'Payo Para sa Life' radio program. 

The marketing leader also talked about the current financial industry in the market as well as the broader state of financial literacy amongst Filipinos.

For the newest episode of MARKETECH Expert Up Close, we sat down with Alberto Canteli, the Chairman and CEO of Havas Group for Nordics, CEE & Middle East, Southeast Asia, Korea & Japan.

In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.  

Our Top Story for the month is the upcoming expansion of AirAsia's e-hailing, airasia ride, to the markets of Indonesia, Thailand, and Philippines. 

We sat down with its Regional CEO Chiew Shan Lim, who shared with us why airasia ride is not your usual e-hailing service. Know more about how the platform aims to do it differently through its unique experiences not just for consumers but for drivers as well.