MARKETECH APAC Podcast

It would be hard to believe that Allenie Caccam, the head of marketing of one of the biggest airlines in Asia, AirAsia, in the Philippines is a self-confessed introvert–but now that she boasts of more than ten years of PR and marketing experience, you would think–she must have done something right.

Allenie didn’t just thrive her way to an industry that is still mostly tagged as an extrovert’s world, but she did it with so much excellence that she rose through the ranks to become a top executive of a top airline brand.

She started out as a marketing manager for the airline in the Philippines in 2014, eventually climbing up the ladder to become its senior manager for international marketing, then finally, assuming the role of head of marketing at a period that is none other than during the height of the pandemic.

You can read the article here and watch the video interview here.

Heidi Manabat, the current director for marketing communications at the global hotel brand Grand Hyatt in Manila is the perfect example of how passions run deep – if one is someone’s calling, life will bring down its wondrous ways and somehow sway you into the direction you’re meant to be.

Originally having her eyes on business management with an economics degree in hand, Heidi knew she wanted to thrive in the creative side of things.

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.com.

Not all the time do you hear a dedicated wordsmith successfully launch as a leader – and our latest marketing expert in the spotlight is a living embodiment of that: passionate writer turned strategic leader Dabs Castillo, who is the current co-managing director of one of the leading PR and digital communications agencies in the Philippines, M2.0 Communications.

Dabs have long assumed senior leadership positions at the agency, but his directorial role came at a time when the world was struck with a threatening virus – talk about double the challenge, double the pressure.

Having “stringing words together” as a passion, Dabs has set out to be a full-fledged storyteller for brands – find out how the once energetic and ardent “racketeer” finally found his stable place in the world of marketing – and more.

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.

Raffy is currently the executive director for Technology and Platform Services or TAPS, the digital unit of integrated marketing communications agency MullenLowe Treyna in the Philippines; and with the pandemic pivoting everything to digital, the word “busy” has taken a whole ‘nother meaning, with Raffy disclaiming, “busy but rewarding.”

Raffy’s entry into tech and digital has been a straightforward path, starting out as an account executive for a website back in 2004. The journey may not have been dotted with exhilarating career turns that are straight out of the movies, but still can be said to be a work of fate, with the field not being Raffy’s well-intended path.

As a communications major, he desired to work for the big names – the multinational agencies in the creative industry – but with little luck, took his first professional gig in the area of digital within a boutique agency; and from there, his expertise grew.

This is done in conjunction with Blogapalooza.

Visit our website at www.marketech-apac.com.

Before joining the rewards and discounts platform ShopBack in the Philippines, Prashant was with the Philippine arm of India-grown restaurant aggregator Zomato for five years.

What made him do the big shift? In Prashant’s words, he said he wanted to do something “different than what he was used to working on.” Having always been on the B2B side of things, he was looking for a project that will make him work on both B2B and B2C and stumbling upon ShopBack, the opportunity on the platform gave him the challenge of not just building its partners but growing its users as well.

Now the country manager of ShopBack, we sat down with Prashant to know more about his humble beginnings and the journey he took before becoming the head of one of the leading shopping platforms in the region.

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.

To thrive in marketing and public relations where creativity is the name of the game is already a challenge on its own, let alone to achieve tenure in such an industry. To become a mainstay—that is a different story altogether.

In this episode, we feature Norman Agatep. A name that may have been, over the period of time, synonymous with advertising and PR in the Philippines; a living and breathing example of a man whose passion for marketing and corporate communications has lent him an undeniable feature of success, that is, longevity in the field.

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.

Jasrita’s marketing journey stretches a long two-decade integration into the craft. She has worked with companies such as Procter & Gamble, Oberoi Hotels and Resorts and NDTV before having focused entirely on brand and marketing for healthcare services.

She was the woman behind some of the successful marketing strategies of healthcare services at Max Healthcare, and later on at Fortis Healthcare.

Having walked the path to eventually becoming a highly-regarded marketing leader, she admits that at the end of it all, the thing that matters the most isn’t the glamour and luster of brand ownership; but goes back to the simple reason of why you chose to become a marketer, that is, the ability to impact and make better the lives of consumers.

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.

In the second edition of MARKETECH Mondays, MARKETECH APAC and Blogapalooza sat down with an agency-side expert, Jim Guzman. Jim is the Network Head of Social Media for Dentsu Aegis Network (DAN) Philippines. He is also the General Manager of D+GILITY, DAN’s Social Media Intelligence Center. He is also a Managing Partner of iProspect Philippines, DAN’s Digital and Performance agency.

Jim had previously worked with McCann Worldgroup, where he worked for a decade. He handled big brands like Nestle, Unilever, Unilab, Jollibee, BPI, and other prestigious brands in McCann. In 2014, he moved to Singapore to join Commonwealth//McCann, a bespoke agency that was created for one of McCann’s biggest global accounts, General Motors.

Recently, he co-founded the Creator and Influencer Council of the Philippines (CICP) with industry colleagues and partners. He is now the founding president of the council. Early this year, Jim became the recipient of the 15th Mansmith Young Market Masters Awards which recognizes excellent Filipino marketers of today as role models.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.

In our pilot episode, we sat down with Mark De Joya, the Head of Corporate Communications of Max’s Group, Inc., and the Marketing Director of Max’s Restaurant. Mark De Joya is a recognized marketing professional with 17 years of experience.

He has worked with diverse brands, including Samsung, Huawei, Unilever, and Mondelez. He has also worked as a business leader and strategist for McCann Worldgroup Philippines. He believes in creative excellence and marketing effectiveness through “work that works.”

This is done in conjunction with Blogapalooza.

You can read the article here and watch the video interview here.

Visit our website at www.marketech-apac.com.