Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 338: One Million Dollar Payday: Buy, Grow, Combine, and Sell E-Commerce Businesses with Murray Priestley
    Murray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success.
    https://www.youtube.com/watch?v=KH-iXZKigUw
    Quotes:                                                                                                                                   
    “The issue between good ideas and getting them done is execution—and that's where most people are just not equipped. That's where the opportunity lies.” – Murray Priestley
    “When you find something that's worth it, you want to grab it and do something—because it takes 90 days to make a significant difference in what that business is doing.” – Murray Priestley
    “Most people get stuck in their business. Take time to tell yourself the truth—if it's not going that well, then it's not going that well.” – Murray Priestley
    Takeaways:
    06:51 Buying undervalued e-commerce businesses with untapped potential can be a smart investment strategy.
    09:29 Improving basic marketing elements like upsells and email lists can quickly double a business's revenue.
    16:00 Selling businesses to strategic institutional buyers can significantly increase the sale price compared to selling to individual investors.
    19:48 Not every product in a business portfolio will be successful, but a few strong performers can offset the underperforming ones.
    24:11 Taking an outsider's perspective on your own business can reveal hidden opportunities for growth and improvement.
    27 min
  • 337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams
    Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too.
    https://www.youtube.com/watch?v=J-haQkg4vNk
    Quotes:                                                                                                                                   
    “The way you spend your money and the way you spend your time is exactly what you're prioritizing in your life.” – Shane Sams
    “If you want to go to the next level in whatever you want to accomplish, you're going to have to make sacrifices for a time—until you reach a point where you can do all the things you want to do.” – Shane Sams
    “Every person on earth has 168 hours in their week—that's 24 hours times seven days—and you just have to find a way to make it work.” – Jocelyn Sams
    Takeaways:
    06:36 Prioritize your time by looking at your calendar and checkbook, which reveal your true priorities in life.
    14:24 Focus on one task at a time, batch your work, and schedule content in advance to free up future time.
    20:58 Recognize that seemingly "free" time can actually be time being stolen from you by unproductive activities.
    26:35 For married couples in business, being on the same page and having conflict resolution strategies is crucial for success.
    28:28 Start with a product first: identify the problem you're solving and who you're selling to before building a website or marketing.
    Resources
    The Flipped Lifestyle (Site)
    Flipped Lifestyle podcast (Podcast)
    Flipped Lifestyle (Twitter)
    31 min
  • 336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou
    Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.
    Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.
    https://www.youtube.com/watch?v=tgXaRXivwnE
    Quotes:                                                                                                                                   
    “If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou
    “Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou
    “Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou
    Takeaways:
    02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.
    05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.
    07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.
    15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.
    20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.
    Resources
    Ted Prodromou: The Social Media Guy (Official Site)
    Connect with Ted (LinkedIn)
    Seven LinkedIn Strategies to Get More Clients (Site)
    27 min
  • 335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser
    Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.
    This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.
    You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.
    https://www.youtube.com/watch?v=C2QFV6sHFFY
    Quotes:                                                                                                                                   
    “Social proof is like a shortcut—a cheat code—to getting a higher-converting lead magnet or sales page.” – Dave Rogenmoser
    “When in doubt, adding social proof makes everything else easier in your funnel and marketing.” – Dave Rogenmoser
    “I'm a lot more excited about conversion than I am about social proof; it's just that social proof is an incredibly easy way to increase conversion.” – Dave Rogenmoser
    Takeaways:
    03:12 Adding social proof can dramatically increase website conversion rates with minimal effort.
    06:28 Real-time customer activity notifications create instant credibility and trust for potential buyers.
    09:29 Social proof works across multiple website elements, from order forms to lead magnets and webinar registrations.
    16:19 The most effective social proof shows recent, authentic customer interactions with location and profile details.
    19:19 Entrepreneurs should view social proof as an easy "cheat code" for improving marketing performance.
    Signup for Proof at UseProof.com
    22 min
  • 334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
    Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.
    https://www.youtube.com/watch?v=ojUE1PCL2co
    Quotes:                                                                                                                                   
    “Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle
    “Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle
    “The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle
    Takeaways:
    02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.
    09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.
    14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.
    22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.
    26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.
    Resources
    Ben Settle (Official Site)
    Ben Settle's (Blog)
    The BenSettle.com (Podcast)
    Ben Settle (LinkedIn)
    The Email Player's (Book)
    37 min
  • 333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman
    Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.
    https://www.youtube.com/watch?v=NnG-dd-DPpI
    Quotes:                                                                                                                                   
    “I'm a strong believer that everyone's main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman
    “If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman
    “The greatest thing is being able to do something you love, and that's why I feel fortunate to be able to do this every single day.” – Ace Chapman
    Takeaways:
    02:59 Diversifying business investments reduces risk and increases potential returns.
    12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention.
    17:17 Buying an established business can be faster and smarter than starting from scratch.
    20:24 Always conduct thorough due diligence before purchasing any business.
    24:06 Structure business deals to protect your capital by involving the seller in the risk.
    Resources
    Portfolio Sharks (Website)
    Email Ashley, Ace's Assistant (Email)
    BizBuySell (Website)
    35 min
  • 332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
    Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.
    https://www.youtube.com/watch?v=0UGitXn-LHI
    Quotes:                                                                                                                                   
    “You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe
    “The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe
    “You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe
    Takeaways:
    05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.
    11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.
    18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.
    25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.
    32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.
    Resources
    Richard Lowe: The Writing King (Official Site)
    Richard's Amazon Author Page (CoolAuthor.com)
    Richard Lowe, Jr. (LinkedIn)
    Make a Living as a Professional Self-Published Author (Book)
    37 min
  • 331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
    Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.
    https://www.youtube.com/watch?v=uZmBBITcKdw
    Quotes:                                                                                                                                   
    “Unless you're acting like the person to whom money is already attracted, it's not coming to you. Success is behavioral, not mental.” – Jason Capital
    “It's much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital
    “High-status people have a certain mindset. It's manifested in their actions, decisions, and communications.” – Jason Capital
    Takeaways:
    03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment.
    08:33 People have multiple personality dimensions that can be practiced and developed over time.
    20:09 Success is behavioral, not just mental - taking action matters more than thinking about action.
    31:16 Most people are too focused on themselves to notice or judge your awkward social experiments.
    47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth.
    Resources
    High Status book (Book)
    Jason Capital (Official Site)
    Jason Capital (YouTube)
    49 min
  • 330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips
    Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.
    https://www.youtube.com/watch?v=jhiXuruPeZA
    Quotes:                                                                                                                                   
    “If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips
    “The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips
    “Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips
    Takeaways:
    03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.
    11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.
    17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.
    25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.
    28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production.
    Resources
    Lyndsay Phillips (Official Site)
    Smooth Business Growth (Website)
    Google Analytics (Google Analytics)
    TubeBuddy (Website)
    33 min
  • 329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald
    Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.
    Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.
    https://www.youtube.com/watch?v=HNofLls-YkM
    He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.
    Quotes:                                                                                                                                   
    “Conversion rate optimization isn't about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald
    “Marketing is really just to get people to the website. Once they're there, the marketing has done its job. Now it's about serving the needs of the consumer once they're on your website.” – Jon MacDonald
    “Usually, when price is a challenge, it means value is a challenge—it's not being articulated correctly.” – Jon MacDonald
    Takeaways:
    05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively.
    09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion.
    16:11 Emphasizing product value is more powerful than offering discounts to increase sales.
    22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time.
    25:34 Websites should function as sales tools, not just marketing platforms.
    Resources
    The Good (Score Your Site)
    Diane James (Faux Floral Client)
    CrazyEgg (Website)
    HotJar (Heat Mapping)
    Google Analytics (Google Analytics)
    Peek User Testing (Website)
    33 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…