Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 202: Use Free Social Media to Generate 11 Daily Leads in 15 Minutes with Terry Gremaux
    Terry Gremaux is an entrepreneurial leader from Dallas, Texas, who trains business owners on using free social media strategies to grow their market presence and revenue. Originally from a small town in Montana, Terry struggled financially for years before breaking through and becoming a successful entrepreneur. He grew up on a ranch with limited resources and was making only $35,000 a year before transforming his business approach. Terry now helps entrepreneurs expand their online presence across platforms like Facebook, LinkedIn, Twitter, and Instagram.
    Terry Gremaux, the Hashtag Hunter, only needs to spend 15 minutes a day to get 10 new leads a day into his business as part of his daily routine. Here's his process:
    regularly check thought leaders' Facebook pages such as Gary Vee or Tony Robbins
    leave a thoughtful comment on their latest post (4-5 minutes)
    like all the comments left by others
    respond to friend requests and get to know them
    keep in touch with those prospects to find their problem/desire
    run Facebook live streams every day
    Mindset tweak: Business is promoting a solution to a problem at a profit. Be interested in people and have a conversation.
    https://www.youtube.com/watch?v=NW4x8bK4QxI
    Quotes:                                                                                                                                   
    “Business is about providing a solution to a problem while generating a profit. That’s the essence of it—end of story.” – Terry Gremaux
    “A decision always happens in a moment. It wasn’t a seven-year decision—it happened in an instant. I was done, made a plan, and put it into action.” – Terry Gremaux
    “I don't want you to think about sales. I want you to think about being interested in people and providing value.” – Terry Gremaux
    Takeaways:
    05:56 Success starts with choosing who influences your mindset and blocking out negative voices.
    13:01 Taking action matters more than having a perfect plan - start small and grow from there.
    19:12 Social media success is about building relationships and solving people's problems, not just selling.
    24:53 Consistent daily actions on social media can generate significant business opportunities.
    28:27 Your business reputation is built by consistently providing high-value solutions to customers.
    33 min
  • 201: Podcast Guesting: Grow Your Audience, Get More Traffic, and Increase Your Digital Reach with Heather Havenwood
    Heather Havenwood is an online business expert and entrepreneur who has been active in digital marketing since 1999. She successfully grew an information marketing publishing company to over $1 million in sales within 12 months. Heather runs multiple businesses, including Date Triggers, a dating education platform for men, and hosts her own podcast called "Win with Heather Havenwood". She is also the creator of Podcast 3030, a course teaching professionals how to effectively guest on podcasts. Her background includes overcoming significant personal challenges like bankruptcy and foreclosure, which she now uses as a powerful storytelling tool in her speaking and teaching.
    Heather Havenwood has made a killing guesting on podcasts. She has tons of tips for you today on how to be a great podcast guest and an even better podcast host.
    https://www.youtube.com/watch?v=NdYX8Ig-1Ro
    Quotes:                                                                                                                                   
    “Podcasting is not a presentation where I’m speaking to you; it’s a conversation. I share my story, provide value, offer tips and tricks, and people listen in to our chat.” – Heather Havenwood
    “If I can do it, you can do it, no matter your situation—whether it’s divorce or something else. Everyone has their ups and downs.” – Heather Havenwood
    “My job is to add value to you and your people. It’s about making you the star, not me, and offering as much value as I possibly can.” – Heather Havenwood
    Takeaways:
    01:58 Podcast guesting is a powerful way to share your story and connect with new audiences without the hassle of physical travel.
    10:31 Successful podcast interviews are conversations, not presentations - focus on storytelling and creating an engaging dialogue.
    25:48 Being open to appearing on diverse podcasts, regardless of the niche, can lead to unexpected opportunities and connections.
    33:03 Creating a strategic media kit and approach can significantly increase your chances of being invited as a podcast guest.
    37:35 Developing your storytelling skills through podcast appearances can help you communicate more effectively across different platforms.
    Resources
    The Win: Podcast with Heather Ann Havenwood (Podcast)
    30 Podcasts in 30 Days Course (Podcast)
    46 min
  • 200: Side Hustles: Part-Time Entrepreneurial Ideas, The Sharing Economy, and Just-in-Time Learning with Nick Loper
    Nick Loper is an entrepreneur and digital business expert known for his work in side hustles and online income strategies. He runs the popular Side Hustle Nation blog and podcast, where he interviews entrepreneurs and shares insights about part-time business ideas. Nick is also the author of "Buy Buttons," a book that explores various online marketplaces and strategies for making extra money. He has built multiple online businesses, including a footwear comparison shopping site, and has become a respected voice in the entrepreneurial community for helping people explore alternative income streams.
    Nick Loper from the Side Hustle Nation podcast is the king of side hustles: low-risk entrepreneurship, for-profit hobbies. Thanks to marketplaces like iTunes, Fiverr, eBay, Craigslist, and other sharing economy sites, the universe has shrunk, and now is the time for you to jump in:
    Find a marketplace that uses the sharing economy (such as Uber, Airbnb, DogVacay, Turo for P2P car rental, Prosper for P2P loans)
    Use your unique skills (freelancing)
    Buy low and sell high
    Create your own products
    https://www.youtube.com/watch?v=BhHU0AoNC50
    Quotes:                                                                                                                                   
    “I think of side hustles as a lower-risk form of entrepreneurship. You don't have to quit your job, but if you have an extra 5, 10, or 20 hours a week and want to do something productive with that time, consider it like for-profit hobbies.” – Nick Loper
    “We've underutilized assets in our lives—our car, spare bedroom, and even various platforms to generate money.” – Nick Loper
    “Realistically, the biggest failure is often cash flow. Businesses fail because they don't bring in enough money or make enough sales.” – Nick Loper
    Takeaways:
    01:53 Marketplaces like Fiverr, Amazon, and Airbnb provide built-in audiences and easier entry points for new entrepreneurs.
    04:13 Treating a side hustle like a real business, with persistence and willingness to learn from failures, is crucial to success.
    22:17 Side hustles offer a low-risk path to entrepreneurship, allowing people to earn extra money and learn new skills without quitting their day job.
    29:40 Small, incremental earnings can grow into significant income streams when approached with patience and strategic thinking.
    37:39 Successful side hustlers focus on one platform or skill at a time, building momentum through consistent small actions.
    Nick’s discussion of daily habits and keeping a business useful continues in The Slight Edge guide, with practical examples of recurring maintenance, thoughtful follow-up, and a routine you can keep repeating.
    Side Hustles Mentioned
    Turo (rent out your car)
    CuddleUp (charge money for cuddling -- yes, really)
    Fiverr (provide any service you want)
    Resources
    Buy Button (Book)
    Side Hustle Nation (Podcast)
    The Slight Edge by Jeff Olson (Website)
    Steve Scott (Website)
    48 min
  • 199: Financial Gravity: Lower Taxes and Higher Profits with John Pollock
    John Pollock is the CEO of Financial Gravity and an expert in tax planning for entrepreneurs and small business owners. He is the author of a book about the 10 biggest tax mistakes small business owners make, which is available for free through his website or by text. John has also created a program to train accountants and financial professionals in tax-saving strategies.
    John Pollock from Financial Gravity wants to help you save on your taxes, since accountants and bookkeepers aren't trained for that. He has some unique insights on how you can get a tax blueprint to proactively plan your finances.
    Be sure to text "TAXBOOK" to phone number 33-4444 for a free bonus.
    https://www.youtube.com/watch?v=XTwD2CvmCSM
    Quotes:                                                                                                                                   
    “If I can show you ways to save on federal and state taxes, you'll also gain savings on payroll taxes and sales taxes, leading to a compounding effect.” – John Pollock
    “The tax code is not designed for the rich. It's actually designed for the small business owner.” – John Pollock
    “The IRS is a collection agency. That's the stark reality, and collection agencies are going to go after people that don't know the tax code, not people that do know the tax code.” – John Pollock
    Takeaways:
    02:08 Many business owners are surprised by big tax bills, and most accountants are not trained to help lower taxes.
    06:00 There are thousands of pages in the tax code that can help business owners save money, but most people don’t know about them.
    08:32 Using legal tax rules does not make you more likely to get audited.
    14:00 Changing how you handle your business taxes can save you a lot of money.
    20:08 Having a clear tax plan, like a “tax blueprint,” helps you know what steps to take to pay less in taxes.
    31 min
  • 198: Practice Happy Now: Tap into Your Subconscious Mind, Crack the Ego Code, and Discover Emotional Laws with Rene Brent
    Rene Brent is a certified clinical hypnotherapist with over 25 years of experience as a registered nurse. She is an international speaker and faculty member at the Institute of Interpersonal Hypnotherapy. Rene is the author of the international bestselling book "How Big is Your Butt," which offers practical exercises for understanding and overcoming mental blocks. Her work focuses on helping people tap into their subconscious mind and break through emotional barriers using scientific approaches to personal development.
    Hypnotist Rene Brent, from Practice Happy Now, is a professional garage door opener. She believes that your brain is running an old program and can help you to get rid of false beliefs. She wants you to allow your subconscious mind to move you away from pain and towards pleasure.
    https://www.youtube.com/watch?v=62HAykLqrh8
    Quotes:                                                                                                                                   
    “Hypnosis is like being a professional garage door opener—I help people open that garage door, hold the flashlight, and let them figure out what's blocking the door.” – Rene Brent
    “The subconscious mind defines and runs about 95% of your day. So if you don't know what's going on in that garage, then someone else is driving the car, for sure.” – Rene Brent
    “Your body acts as your emotional GPS, which is why we use expressions like gut-wrenching, sick to my stomach, or heartbroken—it's your body's way of communicating with you.” – Rene Brent
    Takeaways:
    01:46 Your subconscious mind runs 95% of your daily actions and can be redirected through specific mental techniques.
    08:07 Breathing and accepting emotional sensations can help release stress and gain mental clarity.
    12:09 Visualizing your desired day and emotional state before waking up can help set a positive mental framework.
    16:06 False beliefs formed before age 10 can significantly impact your current perception and behavior.
    20:23 Procrastination is often a protective mechanism driven by fear of failure.
    Resources
    How Big Is Your BUT (Kindle Book)
    Practice Happy Now: 2 free meditations (Book)
    27 min
  • 197: Million Dollar Platform: Create a Dream Business, Find Your Specialty, and Scale Your Business with Newsletter Guru Jim Palmer
    Jim Palmer is a marketing and business building expert who helps entrepreneurs grow their businesses. He is the founder of the Dream Business Academy and the Dream Business Coaching and Mastermind Program. Jim hosts Dream Business Coach TV, a web TV show, and Stick Like Glue Radio, a weekly podcast. He is also the author of the book Decide. Jim is known for creating No Hassle Newsletters, a program that helps businesses with their newsletter marketing.
    Jim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales.
    https://www.youtube.com/watch?v=maBdhMe8eaw
    Quotes:                                                                                                                                   
    “Starting a question with ‘Can I just’ is a limiting thought, as it implies you're already doubting your ability to do it all or your willingness to take it on fully.” – Jim Palmer
    “The largest cost that most businesses have is the cost of acquiring a new customer.” – Jim Palmer
    “People don't necessarily want to read everything about your business and what you do. It's important to have a balance of what can be considered relevant and non-relevant material.” – Jim Palmer
    Takeaways:
    02:31 Many business owners struggle because they try to do too much and don’t focus on what works best for them.
    09:01 Doing many types of marketing, like email, books, and video, helps reach more customers because everyone learns differently.
    13:10 Outsourcing most tasks lets you spend more time on important work that grows your business.
    20:41 Sending a printed newsletter every month helps keep your business in customers’ minds.
    28:24 Spending money to keep your customers is important because it costs more to find new ones.
    33 min
  • 196: Generate Targeted Leads and Put Sales in the Pipeline: Outbound Email Marketing, Phone Closing and Objection Handling with Dan Englander
    Dan Englander is the founder of Sales Schema, a company that helps agency owners and project-based businesses get more clients and grow their accounts. He was the first employee at the animation studio Idea Rocket, where he played a key role in growing the business from the ground up. Dan is also an author, having written "Mastering Account Management" and "The B2B Sales Blueprint." He lives in New York and works with creative agencies, especially those offering services like websites and video production.
    Dan Englander from SalesSchema.com has some great information for you about marketing funnels and automation. Dan lands many new clients using outbound email marketing, virtual assistants, and phone closing.
    He also has used some unique strategies to land new business. For example, he's contacted up-and-coming tech companies mentioned on CrunchBase or checking job posting on sites like Indeed and AngelList, who needed services such as animation videos. He also walks us through his process of qualifying his process, getting those leads to the proposal stage, feeling them out with test closes, handling objects and feedback, and more.
    https://www.youtube.com/watch?v=7fqy0zhf3VY
    Quotes:                                                                                                                                   
    “It's very hard to completely and to automate human empathy, and that's really what sales entails.” – Dan Englander
    “Sales calls quickly reveal your position in the market, often much faster than any number of survey funnels can.” – Dan Englander
    “If I can learn, teach, or sell something every day, I’ll progress much faster than if I isolate myself from the world.” – Dan Englander
    Takeaways:
    01:50 Using sales tricks like fake deadlines in one-on-one emails can hurt trust if you don’t have a real reason for them.
    06:02 Building your own list of leads is better than buying a pre-made list because you learn more and get better results.
    14:57 Personalizing emails, even with simple details like recent company changes, makes your outreach more effective.
    18:27 It’s better to ask someone if they can chat before sending a calendar link, so it feels more personal.
    21:52 On the first call, make sure the person has a real need, is a decision maker, has a budget, and is ready to start soon.
    34 min
  • 195: Rock, Paper, Simple: Create a Marketing-Focused Website in Seven Easy Steps with Joshua Adams
    Joshua Adams is the founder of Rock Paper Simple, a company that helps businesses create websites that focus on marketing and results. With over 14 years of experience in web design, marketing, and branding, Joshua works with business owners to make sure their websites do more than just look good—they help bring in customers. Joshua often speaks at events and colleges about web design and marketing.
    Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. Be sure to claim his free self audit worksheet to find out how your website measures up.
    https://www.youtube.com/watch?v=FrvRr7j7XI0
    Seven steps to creating a marketing-focused website:
    1. Shut up and listen (know thyself, benefits, goals)2. Plan for results (design, words, pages)3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)4. Them-centric copy (wording that's beneficial to them)5. Convert (phone number, working form, less fields)6. Simplify navigation7. Rock the visuals
    Quotes:                                                                                                                                   
    “People really don't care who you are or what you know until they know that you either care about them or have value for them.” – Joshua Adams
    “If you don't plan, you're just not going to get to that end goal. If you don't have a destination, you'll never get there.” – Joshua Adams
    “Marketing serves as the intermediary step leading to sales. While the ultimate goal is achieving sales, marketing is driven by the intention to fulfill a specific purpose.” – Joshua Adams
    Takeaways:
    01:16 Focusing on marketing when building a website helps businesses get better results.
    05:31 Making your website about your customers, not just your business, is important.
    19:31 Setting clear goals for your website is a key first step.
    25:05 Make it easy for visitors to take action, like buying or signing up.
    36:35 Simple and clear navigation helps people use your website without confusion.
    Resources
    Web design agency: Rock Paper Simple
    Case study: Sorensen Moving & Storage
    Self Audit Worksheet
    39 min
  • 194: The Voice Formula: Captivate the Room and Become a More Interesting Speaker with Tracy Goodwin
    Tracy Goodwin is a voice expert and the owner of Captivate the Room, where she helps people improve their speaking skills and confidence. With over 20 years of experience and two master’s degrees, Tracy has coached hundreds of clients worldwide. She hosts a podcast and offers a free video series called The Voice Formula, along with online courses and group programs.
    Tracy Goodwin from Captivate the Room can help you become a better speaker by improving your voice. Tracy says that your voice's muscle memory can be trained. You can retrain those good speaking habits that you might have previously lost over time and rediscover your real voice.
    Many people have incorrectly tempered their voice, leading to that "stuck in the back of your throat" speaking style with dropped endings on sentences. Others forget to have tempering variety and still others forget to breathe when speaking.
    Tracy wants you to speak with a pattern of unpredictability, to show vulnerability and be authentic. Break down your speaking strengths and weaknesses into the five elements of variety:
    1. pausing2. elongation3. pitch4. volume5. speed
    https://www.youtube.com/watch?v=FTYn1bBt0bQ
    Quotes:                                                                                                                                   
    “We are all essentially born speaking in our true voice, rich with beautiful nuances, but as we grow older and accumulate experiences, we tend to hold that back.” – Tracy Goodwin
    “The voice is your most powerful tool, as it breathes life into your words and distinguishes you from others.” – Tracy Goodwin
    “Research reveals that every 90 seconds, the brain signals us to disengage. When our vocal delivery becomes predictable, we inadvertently give our audience the green light to lose focus.” – Tracy Goodwin
    Takeaways:
    02:02 Many people hold back their real voice because of past experiences or fear of judgment.
    07:50 Common problems with speaking include holding your voice in your throat, not using enough variety, and forgetting to breathe.
    13:03 Setting a moderate pace, pitch, and volume helps make your speaking more interesting.
    22:27 Using pauses, elongation, pitch, volume, and speed adds variety and keeps listeners interested.
    32:54 Tracy offers a free voice assessment if you send her a short audio or video clip.
    41 min
  • 193: Madly Chasing Peace: Use 3×3 Focused Meditation to Find Inner Peace and Wisdom with Dina Proctor
    Dina Proctor is a life and business coach and the best-selling author of "Madly Chasing Peace: How I Went from Hell to Happy in Nine Minutes a Day." She created the 3x3 meditation technique, which means meditating for three minutes, three times a day. Dina’s work focuses on helping people use short, focused meditation to improve their lives, health, and mindset.
    Dina Proctor, author of Madly Chasing Peace, wants you to meditate in short bursts: just three minutes, three times a day. Dina was battling clinical depression, planning her suicide and dealing with alcohol addiction when she began to sit still and focus on her breathing for just a few minutes a day.
    After eight weeks, that nagging inner voice in her head was gone and she was able to focus on every activity at hand. She found that inner peace and wisdom, and wants to show you how to do the same.
    https://www.youtube.com/watch?v=Vg3HSjIYw3U
    Quotes:                                                                                                                                   
    “Anything we want to manifest in our external world starts within. We don’t always need to know exactly what we want, because our higher guidance already knows what will truly fulfill us.” – Dina Proctor
    “I truly believe that meditation, for me, isn’t an activity—it’s a state of being.” – Dina Proctor
    “If you’re playing full out, it works. But if you’re half texting and half meditating, it’s not going to be effective.” – Dina Proctor
    Takeaways:
    00:55 Using short, focused meditation several times a day can help change your mindset and life.
    02:48 Giving your mind a simple task during meditation, like counting backwards, can help quiet busy thoughts.
    08:31 Building a meditation habit is like building a muscle; it gets easier with practice over time.
    19:31 Even a few minutes of meditation, done regularly, can lead to big changes in how you feel and think.
    26:07 If you don’t take care of your inner self, outside achievements can feel empty.
    31 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…