Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

By Robert PlankBusinessEntrepreneurshipMarketingManagement
Download on the App Store

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 103: Money Mindset: Locate Money Leaks, Create Prosperity and Freedom with Chris Miles
    Chris Miles joins Robert Plank to discuss the money that disappears through overlooked expenses and the habits that shape financial choices. Their conversation combines practical tracking with the beliefs behind spending, saving, and using resources to support the life someone wants.
    Chris describes reviewing both business and personal finances so recurring costs become visible. Robert recognizes the pattern in small subscriptions that seemed unimportant individually but added up when he examined them together. Other client examples include large restaurant spending and operating expenses that had not been receiving enough attention. The point is to examine actual records rather than rely on the feeling that a business earns enough.
    Tools enter the conversation as a way to reduce the burden of that review. Chris describes replacing a client's labor-intensive tracking routine with the software available at the time. Those product references are historical examples of making income and expenses easier to see, not a current software recommendation.
    The discussion also questions rigid identities such as spender or saver. Robert recalls delaying a couch purchase despite having substantial savings, while Chris describes reconsidering his own reluctance to buy fresh food. A client's purchase of a recreational vehicle becomes meaningful because of the family time it represents. Through these examples, the episode asks how clearer information and more deliberate choices can make money serve a purpose beyond either constant consumption or endless reluctance to spend.
    Seeing the money leaks and the habits behind them
    Review actual expenses instead of assuming small charges do not matter.
    Keep business and personal cash flow visible.
    Question the labels you use to explain your financial behavior.
    Connect a spending decision with the value or experience it is meant to support.
    Resources mentioned
    MoneyRipples.com
    https://www.youtube.com/watch?v=ImqVfE0Fo1k
    41 min
  • 102: Generate Prolific Passive Income on uDemy with Alex Genadinik
    Alex Genadinik joins Robert Plank to discuss teaching practical expertise through an online course marketplace. His experience moving from books to video and then paid courses provides a detailed look at choosing a topic, presenting a clear promise, and improving the lessons students receive.
    Requests from readers for video explanations helped lead Alex toward YouTube and Udemy. Large viewing numbers alone had not produced the business result he wanted, so the conversation considers a marketplace with buyers and payment infrastructure. Alex also explains why enrollment totals cannot be translated directly into revenue when prices, discounts, and platform rules change.
    Course positioning receives particular attention. Alex describes replacing a generic title with a more concrete statement of the course's purpose, while emphasizing that the material must deliver what the promise suggests. Researching other courses helps clarify the audience and the difference a new course can offer rather than justify copying the same lessons.
    His teaching approach became more concise after he noticed repetition making courses longer and losing students. A course should help someone move from one state to another without padding the route. A philosophy course also illustrates that personal interest can have value even when its income is modest. The episode combines marketplace realities with the craft of teaching, asking what the student needs and how the course can provide it clearly.
    Creating a course students can understand and complete
    Research the audience and existing alternatives.
    Make a specific promise the lessons actually fulfill.
    Remove repetition that adds length without helping the student.
    Account for changing prices and marketplace conditions.
    Resources mentioned
    ranked #1 in the Google Play store for the term "business"
    https://www.youtube.com/watch?v=qi4JijHzIS0
    Resources
    uDemy Marketplace (uDemy)
    Email Alex (Email)
    Get a Discount on All Alex's uDemy Courses (uDemy Courses)
    38 min
  • 101: Fine Tune Your Greatness and Optimize Your Branding with Business Advisor, Speaker and Author Loren Weisman
    Business advisor, speaker, and author Loren Weisman joins Robert Plank to examine the small branding decisions that affect whether people understand a business. Their conversation moves through taglines, biographies, editorial calendars, video, podcasts, and the difference between attracting attention and generating a meaningful response.
    Loren distinguishes among people already engaged with a brand, people who recognize it but have not become customers, and people encountering it for the first time. Content needs to make sense to those different audiences. Repeating the same sales message or assuming everyone knows the backstory can make a business harder to discover and understand, even when the underlying product is strong.
    Using Robert's site as an example, Loren notices language and ideas that could become clearer, more consistent themes. They discuss Robert's content muscle concept, the wording on his business card, and the information a first-time visitor needs. Loren describes building a brand foundation around a recognizable visual identity, a concise explanation, clear calls to action, and content that reinforces the same message across channels.
    The discussion includes examples from Loren's entertainment and business work: a memorable book-tour photo, an unusual computer-cleaning video, and shifting his attention toward YouTube when it was producing consulting and speaking inquiries. He stresses looking at conversions rather than views alone, testing channels long enough to learn something, and continuing the work after early success. The practical theme is steady refinement: make a good business easier to find, recognize, and choose.
    Brand clarity that supports consistent marketing
    Write an introduction that works for someone who has never heard of you.
    Build an editorial calendar around recognizable themes and different audience needs.
    Measure the response that matters to the business, beyond likes and listening totals.
    Use teasers and useful content to build interest before asking for a purchase.
    Resources mentioned
    LorenWeisman.com
    "Wait What Really Ok Podcast"
    https://www.youtube.com/watch?v=4wGmHHquFuQ
    41 min
  • 100: Crack the Traffic Code with Lance Tamashiro
    My business partner for the past 7 1/2 years, Lance Tamashiro, is going to share with us how he "cracks the free traffic" code on Twitter, Fiverr, iTunes, Amazon... using just a few simple rules:
    Model what already exists so you can reverse engineer for an easy starting point
    Know where you're at -- check out your existing rankings, clicks, etc.
    Login to that "platform" or marketplace once a day so they see you're active and checking
    Send external traffic whenever possible -- for example, send Twitter traffic to Fiverr or Amazon
    Know which variable you want to improve and watch that number improving with small tweaks and tests (once per week)
    Use relevant keywords to give users of that platform a better experience and to "please" the owners of that platform
    https://www.youtube.com/watch?v=Qp3McPj-MtE
    Resources
    Profit Dashboard (Fiverr course)
    Lance Tamashiro's (Blog)
    42 min
  • 099: Content Creation: 15 Quick Writing Hacks for Blog Posts and More
    Today's Sponsors: Income Machine, Podcast Crusher and Make a Product
    "You are rewarded in public for the things you practice in private." -- Tony Robbins
    https://www.youtube.com/watch?v=J_STCkj_qa8
    Catchphrase of the Week: Content Piggy Bank: What Would It Take For You to Record Just One Quick Video Per Day?Resource of Week: X-Mirage to mirror iphone/ipad and record it on your computerQuote of the Week: "If you cannot do great things, do small things in a great way." -- Napoleon HillQuote of the Week #2: "Success is the sum of small efforts, repeated day-in and day-out." -- Robert CollierQuote of the Week #3: "Don't wish it was easier. Wish you were better." -- Jim RohnBecome Better: 30 minutes to say something that could be said in 1 minute?
    System & Routine
    1. Small goals: 10-minute spurts or 500-word days. Create a sense of urgency to avoid Parkinson's Law (and possibly run a countdown timer)2. Update an editorial calendar so you know what you're writing each day (Seinfeld productivity where you want to "avoid the broken chain of events")3. Use writer's block to perform more research4. Wake up an hour earlier (Elmore Leonard)
    Tools & Mechanics
    5. Delegate transcription and speak it out instead (MakeAProduct.com)6. Use Google image search to find relevant images (don't forget to source them)7. Grab a YouTube video and explain your reaction to it (before or against)8. Break down pages into paragraphs, into talking points + time
    Mind Hacks
    9. Read a lot10. Unplug distractions11. Write your chapter/article titles as questions and paragraphs as questions, then delete the questions later (record yourself and send questions and answers to yourself via instant messenger)12. Use a daily prompt13. Break up your monotonous routine: go for a drive, walk, swim, run14. Combine a task you don't like to do with one you do like to do, i.e. Write a quick blog post by the pool15. Set a fake meeting schedule on your calendar and use the time for yourself
    Bonus: Toughen Up That Writing
    Avoid "ing"... say "set" instead of "setting"
    Repetitions: remove "click here" every 2 sentences. "Please" every 2 sentences.
    Words to stop using: Try, start -- Trick, loophole, hacked -> secret -- Work, learn -> discover, uncover
    Tone down these words: Money-back/refund
    Words to use: System, formula, roadmap, blueprint, Machine, Push button, Secret weapon, Magic bullet
    51 min
  • 098: Content Ideas: How to Never Run Out of Ideas for WordPress Blog Posts and iTunes Podcast Episodes Ever Again
    Today's Sponsor: Make a Product
    Quote of the Day: "You cannot be both young and wise. Young people who pretend to be wise to the ways of the world are mostly just cynics. Cynicism masquerades as wisdom, but it is the farthest thing from it. Because cynics don’t learn anything. Because cynicism is a self-imposed blindness, a rejection of the world because we are afraid it will hurt us or disappoint us. Cynics always say no. But saying “yes” begins things. Saying “yes” is how things grow. Saying “yes” leads to knowledge. “Yes” is for young people. So for as long as you have the strength to, say “yes'." -- Stephen Colbert
    Thought of the Day: Is internet marketing a scam? Yes, if you believe that going in. Classic fear of success, self sabotage, self-fulfilling prophecy
    https://www.youtube.com/watch?v=3onOz_-eVKQ
    Nine Rules of Content Creation
    Questions Must Be Answered: so if you're stuck, answer a series of questions (asked TO you by one single imaginary person) that lead to the end
    Solution: Fix a real problem that the marketplace is asking about, and lead to a call-to-action if possible
    WWHW: Why, What, How-To, What-If (the basis for any start-to-finish piece of content)
    One-Take Content: write (or talk in video) the way you would in everyday conversation (no "fancy talk")
    Mindmap: rearrange to figure out the categories, hierarchy, and sequence of what you're explaining
    Notes: Have bullet points in front of you to keep yourself on track, don't leave things out, and unpack in the correct order, but don't script anything
    Content Muscle: the more you put out blog posts, podcasts, webinars, and videos... the easier they become
    Content Piggy Bank: instead of living paycheck-to-paycheck, record more than you need and schedule it out
    Demo or Magic Trick: show what you're building towards, explain what you're about to show, show that thing, and show it again
    Be sure to grab our Make a Product course to up your game with content creation and self-publish your own book (on Kindle and CreateSpace) in just 56 minutes.
    55 min
  • 097: Buy Now Buttons & Low Hanging Fruit: Increase Online Sales Using Launch Scarcity in Your Digital Offers, Landing Pages, and Sales Letters (with Real Case Studies)
    Question of the Day: Why is offering a 50% discount a really bad idea with your online business?
    Today's Sponsors: Income Machine (setup your website today) and Podcast Crusher (setup your podcast today)
    Quote of the Day: "The fears we don't face become our limits." -- Robin SharmaThought of the Day: Don't have "just" a traffic or AdSense or guitar course.
    https://www.youtube.com/watch?v=ue3K-tIWHHI
    add a buy button even if you don't have time for anything else
    offer: create a package or solution, not just a "product" (4 modules + 3 bonuses, what else can you throw in to make it complete?)
    hook: what's the one thing that tells people, I need it now? (that takes 10 seconds to explain)
    basic copywriting: benefits (what you can do with it) instead of "just" features (what it is), Attention-Interest-Desire-Action ordering
    deadline: close the offer (take a risk)
    countdown clock
    explain reasons not to wait
    followup: send multiple emails or make multiple posts explaining why they should buy now
    waiting list: don't "just" close an offer, add an optin form so they can sign up for updates when you re-open
    multiple levels of urgency: bump the price, remove a bonus, remove the payment plan
    price training: stick to your guns with the deadline. Train your customers to take your deadlines seriously.
    evergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later
    46 min
  • 096: The Perfect Morning Routine and Morning Habits: Get the Most of Out of Every Day, Reclaim Your Energy, and Multiply Your Creativity
    Quote of the Week: "It doesn't matter if the thing you're creating is stupid or has been done before. What matters is that people use it." -- Jack MaQuote #2: "A year from now, you'll wish you had started today." -- Karen Lamb
    https://www.youtube.com/watch?v=RxlkF5-6M4Y
    Today's Sponsor: Profit DashboardResources Mentioned: Four Daily Tasks Group, Make a Product, Podcast Crusher, Time Management on Crack
    Wake up early, preferably at least 30 minutes before you normally would (your brain runs out of "good" decision making power as the day goes on)
    Sleep a solid 8 hours: eat a spoonful of raw honey just before bed, don't use the phone right before bed, breath 4 seconds in and hold for 7 seconds then exhale for 8 seconds, and count from the number 300 backwards from 3 if that doesn't work, use the Sleep Cycle app to wake you up
    Make your bed first thing in the morning (it gives you one thing you accomplished today)
    Meditate: Take 1-2 hours of "quiet" time in the morning: don't listen to music, stay off the computer, and walk (or drive or run) to think about making your next move and conquering the day
    Take lots of breaks throughout the day to recharge (AWAY from the computer) and take at least 1-2 days away from the computer per week
    Drink Bulletproof Coffee: Wake up at 5AM and blend together 2 cups of low-acid unsalted coffee + 2 tbsp MCT oil + 2 tbsp ghee butter or unsalted irish Kerrygold butter. Abstain from eating anything else until 2PM in the afternoon.
    Drink tons of water instead of soda
    Read a book instead of watching TV (this is what Bill Gates does) and get a hobby outside of internet marketing or parenting
    Journal: spend 5 minutes getting the clutter, thoughts and problems out of your head (you don't need to solve them, just get clarity)
    Write down your Four Daily Tasks instead of just winging it (fourdailytasks.com/group)
    30 min
  • 095: Tim Jensen Explains Amazon Retail Arbitrage
    Today's Sponsor: Dropship CEO Amazon Selling Course(Feedback Patrol tool included)
    Tim Jensen is one of our favorite Dropship CEO students. He and his wife in Onalaska, Wisconsin sell $1,000 of inventory through Amazon from retail arbitrage (scanning in items at discount stores and mailing them in) with no employees, from their living room and one-stall garage:
    "Amazon Retail Arbitrage" FREE Report
    https://www.youtube.com/watch?v=aSUoTce2Xvg
    Part 1: Big Picture (long term with Amazon)
    invest in inventory
    scale: invest the profits that come back in
    inventory turnover: sell frequently (30-90 days after purchase, or dump what's not selling)
    outsource some tasks: receipts, taxes, payroll
    Part 2: Flexibility
    sell evergreen items
    Use CamelCamelCamel.com to see if Amazon is selling the item you want to sell (so you can avoid it)
    Part 3: Pay Attention to Detail
    make sure your UPC code matches the listing
    follow the rules, there is no flying under the radar
    supply and demand: people pay higher prices for convenience
    Terms Tim Uses
    inventory: the items you're selling
    supplies: tape, boxes, etc.
    sourcing: where your items are coming from
    UPC: barcode
    SKU: stock keeping unit
    FBA: Fulfilled By Amazon
    MF: Merchant Fulfilled
    prep: bubble wrap, packing, labeling, etc.
    RA: retail arbitrage
    OA: online arbitrage
    wholesale: purchase items in bulk
    PL: private label (your own brand name)
    50 min
  • 094: Six and Seven Figure Business Secrets: Website Backups, Morning Routines, and Your Process and Flow State
    Today's Sponsor: Backup Creator (starts at just $7)Today's Quote: "The most valuable thing you can make is a mistake. You can't learn anything from being perfect." -- Adam Osborne
    https://www.youtube.com/watch?v=TPtl3agdnQ8
    Morning Routine
    Wake up early, make the bed, break up the day, drink water, exercise
    Four Daily Tasks spaced throughout the day (and don't "cheat" or be an idiot about your schedule)
    When you're "blocked" -- stop, don't force it
    Website Backups
    WordPress, Backup Creator
    Set automatic offsite backups (set it and forget it)
    Amazon S3, Dropbox, and Google Drive
    Flow State
    Get to ANY money making level as fast as possible (Profit Dashboard for Fiverr, Income Machine for WordPress)
    Figure out your click-by-click process: support desk, installing WordPress, recording podcasts, creating YouTube videos... that way it doesn't matter how many you have to create
    Get rid of the clutter: more ideas, more possibilities, split focus is NOT good -- knock out what needs doing and be done with it.
    Click to Claim the Backup Creator Plugin Right Now
    32 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

From the publisher's feed

Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…