Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

AJ Wilcox, an advertising specialist from B2Linked, wants to tell you about LinkedIn ads. They're not for every type of business, but they're great for specific B2B targets, for example, enterprise-level medical companies and high-dollar software as a service companies (where deals are worth $15,000 or more). Quotes:                                                                                                                                    “If you're not making $15K from a deal, LinkedIn's […]

The post 297: LinkedIn Ads: Target Professionals and Get Your Message to Specific Targets with AJ Wilcox first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Kenneth Bator from BTCINC.net says that you should align your brand, culture, and strategy for maximum results. Pay attention to the little details that your customers love, that keep you consistent and removes your decisions. Write and implement service standards. For example, you may always show up 15 minutes to meetings, greet customers in a certain way, […]

The post 296: Create a Great Customer Experience, Build an Environment Where People Love to Work, and Solve a Real Problem for Lasting Change with Kenneth Bator first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Shannon Hernandez from MShannonHernandez.com and Content Strategy Academy wants you to take a content personality quiz for a very important reason: the content you're creating (audios, videos, books, live streaming) is most likely clashing with your personality. Listen in as Shannon shares content ideas with us (benefits, drawbacks, why vs. alternatives), how to pace yourself, stay in […]

The post 295: Discover Your Content Personality: Thought Leadership, Branding, and Content Strategy with Shannon Hernandez first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Sell Both High and Low Ticket Content Marketing Touches Course Correction Quotes:                                                                                                                                    “Price doesn't matter that much. A lot of marketers obsess over the price, putting all their energy into thinking they'll have something really high-priced or really low-priced, and they don't give much thought to their offer, their package, or the problem it solves.” […]

The post 294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Adam Houge is a preacher, teacher, novelist, and #1 international best-selling author of over 100 books on the Christian faith. A health crisis forced him to become a full-time Kindle author, and he's learned all the secrets about Amazon's ranking algorithm, how to produce lots of books quickly (and consistently), how to research books, get lots of buyers […]

The post 293: Kindle Machine: Build a Loyal Fanbase, Drive Traffic and Become a Self-Published Author with Adam Houge first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don't have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this "service-as-a-service" model that provides unlimited content to monthly buyers. Quotes:                                                                                                                                    “If you can commoditize your product […]

The post 292: Get a Copywriter Today, Discover Aggressive Content Marketing, and Scale a Service-As-A-Service with Gabe Arnold first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Brad DeGraw from AZDoneForYou.com knows quite a bit about narrowing down the perfect product to sell on Amazon, how to negotiate with suppliers, market products and get reviews and sales. Listen in as he walks us through the process of getting samples, involving an inspection company, getting insurance, researching competitors, and creating images, titles, bullets, a description, and […]

The post 291: Amazon Done-For-You: The Secret Sauce Behind Profitable FBA Brands with Brad DeGraw first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Omar Zenhom from Webinar Ninja wants you to use webinars to make your business stand out. You can present a live webinar (on or off camera), automated webinars, summits, and hybrids. Your first webinar could simply be a Q&A session where you answer common questions. Webinars can also serve as a nice bridge for you to become a […]

The post 290: Webinar Ninja: Present Live, Automated, Summit, and Hybrid Webinars By Keeping it Simple with Omar Zenhom first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Kevin Donlin from MarketingMultipliers.com has been an online copywriter and direct response master for over 23 years. Copywriting is salesmanship multiplied, and Kevin has tons of amazing advice about how to write copy (and web pages), that get attention and sell. Sell with a credible deadline, don't devalue your offers, and use clear (simple) wording. […]

The post 289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jennifer Hancock from HumanistLearning.com wants to teach you humanistic business management, which means you integrate ethics and critical thinking when dealing with team members, contractors, or even cranky customers. Stop rewarding bad behavior, and instead, examine how you respond (and what you reinforce), use confident body language, and finally, be calm, measured, and direct. Jennifer says that angry […]

The post 288: Humanistic Business Management: Find Perspective, Compassion, and Reason in Your Customers and Team Members with Jennifer Hancock first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.