Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Mike Caldwell, the Marketing Medic, joins Robert Plank to discuss why a sales funnel needs a sound business proposition before it needs more software or split tests. His framework considers the offer, the promise, the platform that creates belief, and a big idea that gives a prospect a reason to pay attention. Mike explains how […]

The post 151: Offer, Promise, Platform, Big Idea: Create Proven Funnels that Convert with Marketing Medic Mike Caldwell first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Johnson Emmanuel joins Robert Plank to discuss simplifying marketing, validating an offer, and developing higher-value services from customer demand. His story starts with the frustration of following conflicting advice about blogging, podcasting, groups, and other channels without finding a clear direction. Johnson describes narrowing the number of marketers he studied and concentrating on an approach […]

The post 150: Launch High-Ticket Offers, Attract Recurring Clients, Scale Your Revenue to Six-Figures And Beyond with Johnson Emmanuel first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Steve Lubetkin joins Robert Plank to discuss earning income by producing podcasts for organizations. The coauthor of The Business of Podcasting describes a route built around client services and professional production rather than depending entirely on advertising from a personal show. Steve returned to production skills after a long corporate career, relearning the work in […]

The post 149: Make a Business Out of Podcasting with Steve Lubetkin first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Antonia Hall joins Robert Plank to discuss pleasure, attention, and the personal habits that can disappear when work occupies every part of the day. Her perspective connects self-care, imagination, relationships, and creative work with the question of whether success includes actually experiencing the life around you. Antonia describes seeking tools for balance during a stressful […]

The post 148: You Deserve the Best In Life: Get More Pleasure, Joy, and Creative Flow with Self-Improvement Guide and Multi-Orgasmic Living Expert Antonia Hall first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jay Roberts joins Robert Plank to explain Debox, his way of describing emotional experiences that continue to influence present reactions. He uses the image of stored boxes to discuss shame, self-doubt, anxiety, and the feeling of not being good enough. Jay developed the metaphor while trying to put a complicated personal experience into a simpler […]

The post 147: You Are Not Your Past: Use the Debox Method to Remove Self-Doubt, Anxiety, Shame and More with Mindset Expert Jay Roberts first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Doren Aldana joins Robert Plank to discuss the customer feedback a business often fails to collect and the referrals that can grow from strong relationships. The interview follows his move from life coaching into mortgage marketing and eventually a software partnership built around testimonials. Doren explains the feedback and review-routing workflow his Testimonial Engine used […]

The post 146: My Testimonial Engine: Get More Reviews and Get Better Reviews for Any Online (or Offline) Business with Doren Aldana first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Paul Potratz joins Robert Plank to discuss branding, customer experience, and a team that can make decisions without routing everything through the owner. His starting point is how the product or service improves a customer's life, rather than a polished description that never reaches a useful benefit. Paul recalls workshop participants struggling to explain those […]

The post 145: Establish Your Brand, Build the Right Team and Live the Lifestyle You Deserve with Paul Potratz first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mike Veny joins Robert Plank to discuss mental health, meaningful work, and the systems that help a business function on an imperfect day. His story begins with serious childhood difficulties and discovering drumming as an outlet, then follows that interest into professional music and interactive events. A request to teach drums to children led to […]

The post 144: Mental Illness is An Asset: Create Predictable Income Using Checklists, Life Mission Statements, and Tribal Connections with Mike Veny first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Suzy Prudden joins Robert Plank to discuss using a short, focused book to support a larger business. Her Itty Bitty Publishing approach organizes an expert's knowledge into fifteen concise steps, making the book a starting point for readers who may later want a workshop, coaching, or a deeper program. Suzy explains why finishing a useful […]

The post 143: Success is An Inside Job: Create and Promote Your Itty Bitty Book with Suzy Prudden first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Tracee Sioux joins Robert Plank to discuss creativity as a resource that needs both structure and recovery. Her work with entrepreneurs and authors connects purpose, publishing, a professional platform, and the process of turning expertise into material people can use. Tracee describes a client engagement that developed branding and a website before producing content in […]

The post 142: Creativity is Your Biggest Resource: Get Published, Find Your Flow State, and Prevent Burnout with Spiritual Business Life Coach Tracee Sioux first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.