Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Barbara Wardell and Ernesto Culliari explain geofencing that drives satellite-verified store visits for local businesses. They draw virtual fences around competitors, capture nearby devices, and keep every ID anonymized. Ads can run as audio pre-roll, connected TV on Hulu, or retargeting inside apps and the open web. A foot traffic study shows where people go 30 minutes before and after visits, which informs the polygons they fence. If someone enters a fence with an app open, they could see a banner in Weather or a native placement in the Wall Street Journal. When that device later enters the client store, GPS satellites send a visit ping, which they used to revive a Daytona laundromat after a storm. Best takeaway: follow real-world behavior to prove ROI and avoid wasting money with sloppy targeting.

The post 1194: Cullari Media: Dominate Local Ads and Foot Traffic Through Geofencing with Founders Barbara Wardell and Ernesto Cullari first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

This conversation breaks down how to sell a business in a way that attracts real buyers and gets to closing. Scott Weavil explains that buyers are purchasing a future earning stream, so they want steady profitability, low owner dependence, and clean financials to reduce perceived risk. The process typically starts with an NDA and a review of financials to align on likely valuation, then building marketing materials like a one-page teaser and a detailed confidential information memorandum. Interested buyers sign NDAs, review the CIM, and submit indications of interest or an LOI so offers can be compared on price, structure (cash vs earn-out), and ability to close. He notes that speed matters most in diligence: slow or incomplete responses can signal disorganization or hidden issues and kill momentum. Most useful takeaway: build a business that runs without you and keep books clean so the deal can move fast when the right buyer appears.

The post 1193: From 4-Hour Workweek to Multi-Million Dollar Exit: How to Sell Your Business Right with M&A Advisor Scott Weavil first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mark L. Fox created a pocket-sized PEMF device so people can use low-frequency energy sessions anywhere and feel better without a clinic. He chose pulsed electromagnetic fields for portability, and points to Schumann resonance at 7.83 hertz as a natural reference. VIBE is basically an MP3 player that drives a coil, outputting 1 to 1000 hertz patterns instead of sound. It ships with 59 protocols; the PTSD program is the most complex, running 76 frequency pairs. His model is that cells act like batteries, and he aims to raise cellular energy and ATP, citing results up to 500%. He suggests drinking four glasses of water beforehand and doing three to four sessions weekly for 30 days to judge fit. Try the closest protocol consistently and track what changes in sleep, pain, anxiety, or focus before you decide.

The post 1192: The Future of Healing and Wellness: PEMF Pocket Pulsed Electromagnetic Field Therapy with VIBE Inventor Mark Fox first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

A documented digital marketing plan turns SEO and paid search from guesswork into measurable revenue. Corey Morris explains how his agency narrowed to search and websites after seeing companies waste months of budget with no ROI. His START framework begins with Strategy, aligning leaders on what "success" and ROI actually mean. Next comes Tactics and Application, putting all channels on the table and auditing assets like websites, landing pages, and creative inventory. Review then builds dashboards that include true costs like staff, software, and agencies, mapping marketing KPIs to business KPIs. Finally, Transformation documents and schedules the plan so you do not ship three blog posts a month and seven social posts a week without an end goal, while staying agile for shifts like AI overviews and ChatGPT search reducing clicks. The key takeaway is that if you cannot tie actions to money and pivot points, you have activity, not strategy.

The post 1191: Voltage: Drive Online Success by Mastering SEO and Ads with President and CEO Corey Morris first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

John Horn explains how small and mid-sized businesses can use paid ads to win customers profitably while avoiding costly Google account suspensions. He starts by defining success, then works backward from lifetime value and conversion rates to set a target acquisition cost. He begins with the lowest hanging fruit, Google Search and Local Service Ads, before expanding up the funnel. For colder audiences, he uses Meta lookalikes and messaging that clearly ties the problem to the solution. He warns results rarely appear overnight, and optimization takes months of testing, cutting losers, and scaling winners. He demystifies Google Ads suspensions, explaining the appeal process and the compliance fixes Google expects. His rule: track bottom-line revenue, not click-through rate, and keep the offer simple because confused people do not buy.

The post 1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John Horn first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Hristo Arakliev shows how DTC brands can use Amazon to unlock revenue their website marketing misses. He says Prime-first shoppers make a fresh launch worth about 10 to 15% of current web sales. To convert that demand into repeat buyers, he pairs Subscribe and Save with a 20 to 30% first-order coupon, seeing 72% stay subscribed. Before turning on PPC, he rebuilds listings for Amazon SEO: keywords in copy, strong images, and enough reviews. Premium A+ content and clean account setup reduce friction, then ads become an discoverability multiplier. He drives extra volume via brand referral links from niche content sites and taps TikTok Shop plus Amazon Creator Connections for influencers. The takeaway is to invest in branding and delegate Amazon ops so you stay focused and grow faster.

The post 1189: Amazon Growth Mastery: DTC Brand Scaling, Subscribe & Save Strategies, and Organic Rankings with Hyperzon’s Co-Founder and COO Hristo Arakliev first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Neil Bawa explains how data-first systems can scale real estate investing while keeping life flexible. He frames the mindset shift with macro context, noting real estate is a $326 trillion asset class, far larger than global stocks. His entry point was building company campuses and discovering how depreciation can dramatically reduce taxes. To remove guesswork, he scraped BLS demographics across 1033 US cities, ran correlations in R, and taught the resulting "location magic" to other data-driven investors. He then operationalized marketing and execution with teams, dashboards, and daily ChatGPT specs that become repeatable Asana and Slack workflows. In today's high-rate window, he targets illiquid land by locking 21-month contracts and bidding 50% below whisper price, raising offers by 5% monthly. The key takeaway is to systematize learning and decision-making so data, not opinions, drives every move.

The post 1188: Automate Your Way to Real Estate Success with UGro and Grocapitus Founder Neal Bawa first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mike Danford explains how large-catalog ecommerce brands can break revenue plateaus by turning messy marketplace data into repeatable growth decisions. As Amazon and other platforms expose more signals, he warns against shiny object syndrome and stresses disciplined testing. Adverio applies AI to clean and unify data across huge catalogs so teams can act faster with consistent rules. With ads getting more competitive, he treats pricing as the next frontier, using tiny changes around low and high conversion days and tent-pole events. He also watches competitors, letting them discount without racing to the bottom or losing the buy box. For mid seven to mid eight figure brands down 20-30% YoY, these moves can lift margins about 2-3% and revive 'dead' SKUs. The takeaway is to simplify, pull a few macro levers, and measure quickly before scaling.

The post 1187: Adverio: Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer Mike Danford first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Nic DeAngelo explains how economic signals and disciplined marketing can grow a real estate investment business. He watches Fed rate moves, a stock-market "melt up," and tariff risk, then asks what actions those trends demand. His "barbell" approach pairs fixed-income real estate debt for steady cash flow with industrial warehouses for growth. When ROI is clear, he scales paid acquisition, once spending about $125,000 a month and tracking ROAS in a KPI report. With SEC limits and only accredited investors, he leads with free webinars to pre-qualify a $50,000 minimum ticket. He targets markers like philanthropy and business ownership, and uses AI for fast 60 to 70% first drafts that humans polish. The takeaway: plan conservatively, but keep pushing growth through testing, measurement, and education.

The post 1186: Saint Investment: Unlocking Explosive Growth Opportunities in Any Economy with President Nic DeAngelo first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Wilson Zehr explains how modern direct mail can drive measurable growth by combining precise targeting with fast, software-driven delivery. While transactional mail has declined, he argues marketing mail stays steady because it is ROI-led, citing an industry average of $13 returned for every $1 spent. He uses a simple formula to diagnose campaigns: 70% list quality, 20% offer, and 10% creative. In a school bond campaign, he bought the voter file, split it into four groups based on homeowners and households with children, and tailored messaging to each segment. Timing mattered, with one postcard arriving just before ballots were mailed and another just before the vote deadline. Zairmail shortens the cycle so you can mail tomorrow, get about three-day first-class delivery nationwide, and add tools like tracking and personalized QR codes. The key takeaway is to start with the right list and timing, then use automation to execute reliably while you keep building for the future.

The post 1185: Zairmail: Direct Mail Marketing Success, ROI, Strategy, and Digital Integration with Founder and CEO Wilson Zehr first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.