Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Ginni Saraswati explains how businesses can use podcasting to build trust, create better conversations, and grow without sounding like an ad. She frames podcasting as a communication tool for entrepreneurs, brands, small businesses, and Fortune 500 companies. Instead of scripting every question, she recommends presence, listening, and turning interviews into real conversations. Her team grew from 7 to 27 people across 16 countries while doubling revenue year over year from 2018 to 2021. She names three common barriers: overwhelm, tech confusion, and uncertainty about ROI or monetization. For brands, she compares podcasting to a marketing budget, but with clearer listener data than a billboard. The key takeaway is that a strong podcast starts with authentic conversation, not imitation or selling.

The post 964: Ginni Media: Podcasting Growth and ROI with Ginni Saraswati first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Nathan Yeung explains how a fractional CMO team can turn scattered marketing into focused revenue growth. He starts with sales enablement, especially updated case studies, testimonials, and category benefits that help prospects move faster through the funnel. In one sales-led company, his team cut MQLs by half while increasing top line revenue by $1 million in a year. He argues that many companies chase 11 asset types instead of maximizing the channels and assets already working. The framework emphasizes focus, specialization, tighter messaging, and realistic channel saturation before expanding into new markets. Nathan also explains why companies under $50 million often need fractional strategy plus execution more than a full-time CMO. The clearest takeaway is to treat every campaign as one shot and make it focused, useful, and different.

The post 963: Find Your Audience: Solve Marketing Problems and Create Pipeline Growth with Fractional CMO Nathan Yeung first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Ahmed Reza shows how AI can simplify customer communication and help businesses respond faster without losing the human touch. He explains how Yobi brings SMS, Facebook Messenger, Instagram, and other channels into one unified app for business conversations. Its AI learns from real customer interactions, much like training an intern, before automation is trusted to answer routine questions. Ahmed describes a goal oriented conversation engine that constrains language models so they support business outcomes instead of freewheeling chat. He also shares how his digital clone can handle 700 conversations at once, speak multiple languages, and post on social media. The discussion connects NASA engineering, machine learning, and CRM lessons from helping dentists add about $400,000 a year. The key takeaway is to use AI as a trained assistant that handles repeatable communication while people stay responsible for direction and judgment.

The post 962: Yobi: AI, Entrepreneurship, and Customer Support with Ahmed Reza first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Brandon Leibowitz explains how businesses can turn SEO into steady free traffic that converts into leads and sales. He breaks the work into two core drivers: strong content and relevant backlinks that help Google trust a website. He also recommends promoting each new post for 30 minutes across social platforms, using tools like Zapier to automate distribution. A key technical step is checking mobile friendliness, page speed, hierarchy, duplicate pages, and keyword cannibalization so search engines can read the site clearly. In one Shopify fashion case, cleaner category structure and backlinks moved pages from page two or three into top positions. He also stresses tracking results in Google Analytics, revenue, geo targeted store visits, and conversion tests like button wording or color. The biggest takeaway is that SEO improves fastest when content, structure, backlinks, tracking, and testing work together continuously.

The post 961: SEO Optimizers: Unlock the Secrets of Search Engine Optimization, Digital Marketing, and Content Marketing with Brandon Leibowitz first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Daniel Viduya explains how customer service becomes a growth engine when companies treat it as care, not just cost. He frames SupportZebra around a culture centric model where care ambassadors, accountability, respect, and family oriented values shape every customer interaction. Instead of replacing teams, he positions offshore support as an extension of operations for ecommerce, SaaS, and similar companies. He argues that businesses cannot scale if one person handles every ticket without processes, playbooks, or escalation paths. Daniel points to examples like Netflix, Apple, Charles Schwab, and the ideas in "The Ultimate Question 2.0" to show how customer focus drives loyalty. He also stresses empathy, social media reputation, and structured systems such as help desks, CRMs, and flowcharts. The key takeaway is that customer service should be designed as an investment in retention, referrals, and long-term brand trust.

The post 960: SupportZebra: Provide a Unique Customer Service Experience to Your Customers with Daniel Viduya first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Alan Stein Jr. explains how elite performance becomes practical when people master basics, use stories, and align daily decisions with their future self. He starts with Kobe Bryant's lesson, "never get bored with the basics," and connects mastery to repetition during unseen hours. He frames storytelling as a tool for shifting emotion, making lessons memorable every eight to 10 minutes. His performance work focuses on individual contribution and organizational cohesion, helping teams play well together. A key exercise is auditing the first and last 60 minutes of the day against what fills your physical, mental, emotional, and spiritual bucket. That reveals the performance gap between what people know they should do and what they actually do. The takeaway is to simplify success by repeating the fundamentals that support the person you want to become.

The post 959: Raise Your Game: High Performance Secrets, Storytelling, Speaking, and Emotional Intelligence with Alan Stein, Jr. first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Peter Schroeder explains how naive confidence and disciplined focus helped him build a better business phone system. Telzio began as a bootstrapped solution to make call routing simple with a drag and drop UI. He describes competing with AT&T, Verizon, T-Mobile, and RingCentral while staying innovation first. After twins arrived two months early, he learned boundaries, weekend time, and how not to work 16 hours a day. He also shares how ADD, hyperfocus, and past overcommitment taught him to understand his limits. His entrepreneurial framework centers on being naive, stubborn, and willing to learn deeply overnight. The biggest takeaway is to focus only on problems you can act on and stop wasting energy on the rest.

The post 958: Telzio: Phone Systems in the Cloud for Startups and Enterprises with Peter Schroeder first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Peter Tzemis explains how cleaner dog treats, sharper marketing, and better hiring can turn a pet brand into a scalable business. He says Pup Labs stands out with human-grade peanut butter-style treats and new formulations for joint pain, bad breath, itching, and scratching. His operating framework is to stay in his zone of genius, especially creativity, launching, and scaling. He hires trusted people for operations and CFO-type work, because loyalty and character matter more than perfect skills. Peter learned from an early book that made only $8 that great products still need world class sales and packaging. His view of dogs changed after raising his golden doodle Zoey during COVID. The biggest takeaway is that hiring well frees founders to focus where they create the most value.

The post 957: Storytelling and the Secret Sauce of Entrepreneurial Success: World-Class Marketing with Peter Tzemis first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Alex Makarski explains how better data helps advertisers reduce wasted spend and train ad platforms toward higher quality leads. He reframes AI as machine learning already embedded in Google Ads, smart bidding, Performance Max, and multichannel auctions. His core warning is that firing conversions for every opt-in teaches Google to find more junk, including bots and click-farm traffic. Instead, advertisers should validate leads in real time with CRM data, APIs, or predictive models before sending conversion value back. He uses a $2,000 sale and 10-lead example to show why a $200 average lead value can be misleading. The framework is signal over noise: conversion tracking, attribution, data taxonomies, governance, and data warehouses must support fast decisions. The key takeaway is to stop rewarding algorithms for bad outcomes.

The post 956: ClickMakers and MeasureBit: The Big Data Multi-Channel Marketing Takeover with Alex Makarski first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Gerald J. Leonard shows how transformational learning turns disruption into better decisions, stronger teams, and higher productivity. After vertigo damaged his vestibular system, he set a TEDx goal six weeks away and used bass practice, neuroscience, and therapy to rebuild. He reframes disability as a constraint, then manages energy with naps, yoga, meditation, Chi Gong, and focused scheduling. His business novel, A Symphony of Choices, teaches decision making, project management, and workplace engagement through a 20-year musician turned orchestra manager. One lesson has musicians show the board their degrees, expertise, and instruments worth $25,000 to prove value. He also shares six core principles of project management, a weekly evaluation worksheet, and the need for coaches. The key takeaway is to grow through challenges by learning faster and surrounding yourself with people who pull you up.

The post 955: A Symphony of Choices: Lead Teams, Set Goals, and Allocate Resources Through Insightful Leadership with Gerald J. Leonard first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.