Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Kathleen Gage explains how experts can use podcast interviews to gain visibility and turn attention into business. She starts with defining the ideal market by profiling 6 to 10 past clients and finding the common language they share. Then she recommends searching Google and iTunes for shows that already reach that audience. Before pitching, listen to one or two episodes to confirm the style, guest fit, and value you can add. A strong expert pitch sheet includes a short bio, topics, high resolution headshot, book covers, and contact details. She also advises creating a media room with testimonials and tracking outreach in a spreadsheet. The biggest takeaway is to send listeners to one clear web address and repeat it slowly twice.

The post 716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Vernon Brown explains how overworked healthcare professionals can get their spark back by making room for happiness again. He starts with the question of why someone entered healthcare, then connects that answer to passion, energy, and better decisions. A practical first step is creating space for fun, even just 30 minutes in a seven day week. Vernon also audits schedules and estimates that 30% of some clients' time does not need to be there. He encourages boundaries, delegation, breaks, and asking whether a task is truly moving the needle. His KID formula centers on curiosity, childhood energy, and rediscovering what used to feel fun. The key takeaway is that happiness becomes easier to choose when people first create enough space to see their choices.

The post 715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Short educational videos can help businesses earn attention, explain value, and move viewers toward action. Colin Hogan recommends opening with a strong visual, script, or sound design hook in the first few seconds. Videos can stay brief at 30, 60, or 90 seconds while still setting up the problem and solution clearly. He suggests using existing data from Instagram posts, banner ads, Google Analytics, Google Trends, Moz, and AdWords to choose topics. Small details matter too, including brighter color palettes, descriptive YouTube bodies, text-based thumbnails, and social cut downs. A repeatable weekly format, like a 30 to 60 second roundup or whiteboard-style lesson, can make video sustainable. The main takeaway is to start with useful, specific, easy-to-watch videos and improve them through real audience response.

The post 714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Benjamin Shapiro explains how podcasters can grow faster and earn more by treating their show like a measurable marketing channel. His growth framework centers on four channels: organic search, virality, paid advertising, and partnerships. He used keyword-focused naming, daily publishing, guest sharing, and cheap podcast ad inventory around $1 per 1000 downloads to reach 40,000 to 50,000 monthly downloads. Instead of hour-long episodes, he split interviews into 18 to 22 minute segments after seeing listeners drop off around 20 to 25 minutes. To avoid production burnout, he recommends the three-step process: experiment, document, outsource. For monetization, he warns against relying on $25 to $50 CPM sponsorships and instead packages advertorial content, sponsorships, and syndication into $7500 to $10,000 relationships. The key takeaway is to build a repeatable content machine before trying to scale audience or revenue.

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Adam Lundquist explains how viral attention becomes real business results when it is paired with testing, tracking, and a clear funnel. He traces his move from radio to internet marketing after promoting an early YouTube video through outreach, headlines, and A/B testing. His core lead generation framework starts with a low-threat step like an ebook or quiz before asking for a consultation. He recommends seven to nine quiz questions, three simple answer choices, and a grease the wheel opening question. He also stresses tracking good and bad leads through tools like Zapier instead of optimizing only for clicks or lead volume. For regulated fields like law or medicine, strategy and ethical ad targeting matter as much as traffic. The biggest takeaway is to make marketing systematic, measurable, and centered on what the prospect needs.

The post 712: Get Attention From Viral Videos with Adam Lundquist first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Nick Raithel explains how entrepreneurs can turn expertise into a real printed book that builds credibility and attracts better leads. His Seven Hour Book process uses seven one-hour calls, with the team handling writing, structure, marketing, and publishing work. He recommends starting with the why, then deciding whether a book fits the audience, offer, and business goal. A strong structure can turn chapters into keynote speeches, five mistakes, or other clear frameworks prospects understand. He also suggests adding marketing partners, expert quotes, and highlighted mentions to encourage promotion after publication. The printed book creates a "thud factor" and can defend time by educating prospects before meetings. The key takeaway is that a business book should be designed to produce measurable outcomes, not just exist.

The post 711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Chris Yoko explains how a stronger website turns trust, referrals, and purpose into measurable business growth. He frames redesign through Joseph Campbell's hero's journey, where organizations transform how they present themselves before changing their community and wider impact. A key warning is that an outdated site can quietly block word of mouth because referred prospects check the website and disappear. His framework starts with a full Funnel Report tracking social and search impressions, traffic, engagement, conversions, marketing qualified leads, sales qualified leads, sales, and ROI. Once those numbers are visible, teams can decide whether to drive 10,000 more visitors, improve conversion, create content, or use SEO. He also stresses authentic voice, because copied tactics fail when web copy and sales conversations do not match. The most useful takeaway is to treat the website as an active trust engine, not a brochure.

The post 710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Sasha Laghonh shares a practical mindset framework for building a business with patience, clarity, and stronger personal control. She starts by warning against too many cooks in the kitchen, especially when decision rights and resources are unclear. Her advice includes separating needs from wants, avoiding fancy spending, and saying no more than yes to protect time and priorities. She explains that good results take time, whether the goal is short-term sales or long-term branding. Research matters, but she says only 10% of good information may become truly useful in practice. She also stresses belief, self reliance, removing noise, staying teachable, and not taking results or relationships for granted. The most useful takeaway is to build from principles, not pressure, and let discipline guide decisions.

The post 709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jonathan Denwood explains how to build an online course that solves a real problem before choosing the platform. He starts with foundations, asking whether people need the course, will pay for it, and whether a tribe already exists. WordPress is presented as a better long-term choice than SaaS platforms like Kajabi when ownership, flexibility, and migration matter. Jonathan highlights Gutenberg, Elementor, and Beaver Builder as page builders that make everyday site updates easier without constant developer help. For course delivery, he points to LearnDash and LifterLMS for videos, PDFs, quizzes, gamification, certificates, badges, and student progress features. He warns that $3 to $5 hosting can fail with even 10 to 20 members because LMS pages often cannot be cached. The key takeaway is to validate demand first, then invest in reliable WordPress infrastructure that can support real students.

The post 708: Build Your Learning Management System Course Using WordPress or Kajabi with WP-Tonic Podcast Host Jonathan Denwood first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Ecommerce brands can lift retention and sales by using coordinated omnichannel messages instead of isolated email blasts. Rytis Lauris explains that email should remain the core channel, then be augmented with SMS, Facebook Messenger, WhatsApp, push notifications, and synced retargeting ads. The key is a single customer profile, so cart abandonment flows can start with email, then fall back to Messenger, push, SMS, or ads without bombarding buyers. He shares that customers using at least three channels saw 90% higher retention and conversion gains around 250%. Segmentation also matters, with properly segmented campaigns producing about 35% higher open rates and 26% more orders. Useful segments include VIP buyers, new subscribers who have never purchased, and inactive customers ready for reactivation or cleanup. The most useful takeaway is to start with three coordinated channels and keep improving automations as the platform evolves.

The post 707: Omni Channel Marketing: E-Commerce Marketing Automation with Rytis Lauris first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.