Rick Cesari is a pioneer in the direct-to-consumer marketing industry, with over 25 years of experience. He has been involved in the growth of several iconic brands, including the Juice Man, Sonicare, the George Foreman Grill, OxiClean, and GoPro. Cesari is the author of the book "Building Billion Dollar Brands" and his latest book, "Video […]
The post 704: Video Persuasion: Storytelling, Brand Building, Demonstration Videos, and Psychological Principles with Rick Cesari first appeared on Marketer of the Day with Robert Plank.