Is marketing a creative or business role?

We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself.

In this episode, we explore how founders/CEOs can deploy their marketing function to focus more on business strategy, and what comes first (no, no - not the chicken or the egg, the business strategy or the go-to-market strategy). 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/