Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making people feel like they’re part of something bigger than just your brand.

In this episode, Devin and Margaret explore what it really takes to build a community-driven brand, the challenges that come with it, and why it’s way more than just the “marketing tactics” you read about. They break down how to foster genuine relationships and why understanding your audience is the key to it all.

Because in the end, real community is about showing up, being human, and letting people be part of something meaningful.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever.

The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it to just work, and they see through the fluff. So why are so many marketers still selling like it’s 2015?

In this episode, Devin and Margaret get into what’s actually shifting—generational shifts, demographic changes, the great wealth transfer—and why this is the biggest opportunity since SEO became a thing. If you want to keep up (or at least not get left behind), it’s time to rethink your playbook.

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Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where the magic happens.

So how do you trust someone else to take the reins without losing the essence of what makes the work great? And how do you know when it’s time to step back versus step in?

In this episode, Devin and Margaret explore the messy reality of creative control, why it’s so easy to cling too tightly, and how data can help cut through your own bias. Because good leadership means making yourself less necessary.
 
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks remix, some give credit where it’s due, and some? They copy-paste, cross their fingers, and hope no one notices.

When someone lifts your words, runs them through ChatGPT, and then presents them as their own—without even a casual nod in your direction—it begs the question: where do we draw the line? And more importantly, why is it so damn hard for some people to just own up to it?

In this episode, Devin and Margaret get into a wild story of a LinkedIn post gone rogue and the frustrating reality of getting credit for your work (especially as a woman). They also dig into the emotional labor of thought leadership, the myth of originality, and why sometimes the best response is just… not showing up to the fight.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading?

Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B.

Like it or not, you already have a personal brand—even if you’re not actively building it on social. And no, you don’t need to be an “influencer” for this to matter.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity badge of engagement and make money.

But what if you want to be seen and known and involved without living your whole life “on stage”?

Influence - the real kind - is a middle ground, and it’s how Don’t Say Content became popular and sustainable and fun for us. It’s an asset of value to our listeners, to sponsors, and to us as a creative outlet. Having an influential podcast means we can be consistent, not constant. And that feels pretty good.

In this episode, we’re breaking down why chasing constant visibility isn’t the only way to build a brand and how you can achieve still influence without having to be everywhere all the time constantly forever. Because let’s be real—sometimes the most powerful move is knowing when to say “best of luck on your future endeavors.”

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past?

In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you.

We’ll get into what’s actually working (spoiler: word-of-mouth is still the GOAT) and what’s long overdue for a refresh. Plus, we’re answering listener questions and serving up no-BS takes on where to focus your energy.

If you’ve ever wondered whether your website is a hero or a money pit, this convo will make you look at your digital playbook in a whole new way.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ 

All marketers have heard absurd statements from bosses and co-workers.

In this episode, we’re sharing stories from marketers about the hilarious and downright baffling requests, feedback and mandates they’ve gotten from on high: bosses and others in the C-suite, clients, know-it-all VCs and the beloved tech teams who think they can do marketing better. 

From unrealistic expectations to bizarre feedback (like, “make it more magical”), we take a look at the moments that will make you lift a brow.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Are we really at peak content? 

An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s time to move away from lumping everything into one pile and treat our creations with more intention. 

When you stop thinking about just creating “content” and start thinking about the message, medium and outcome, you realize there’s still room to create something unique that your customers and community have never seen before - and find valuable.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Ideas Are Scary commercial: https://youtu.be/LG2oaGh0jmk?si=3YgVH4ln0OAMy0E7 

Has your latest challenge reshaped your definition of success? If yes, you’ve likely unlocked a deeper level of growth. If not, it might be time to consider a new perspective.In a society fixated on constant achievement and proving our worth, what if the toughest moments—like surviving cancer twice—are the ones that teach us to embrace imperfection, laugh more freely, and trust the process?

In this bonus episode from the podcast 1,000 Routes with host Nick Bennett, Devin opens up about making bold career pivots and how her battle with cancer transformed her outlook on work and life. She also shares lessons on building a career that aligns with personal values, advocating for yourself in challenging times, and staying motivated through life’s toughest seasons.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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